
Jasneet Kaur
Looking for Job in SEO/ Digital Marketing - Google CertifiedDear Sir/Mam,
Greetings of the day
I’m writing to apply for the position of Digital Marketing Specialist, Social media Marketing, Seo. I have more than 3.5 years of experience in SEO/SMM/PPC, and I believe I am ready to move up to the next role. In addition to this, I have Certifications from Google, Bing and Youtube and passion for Internet marketing. A quick learner and stay updated with the search industry, algorithm updates, and Google features. I am on Visit Visa in UAE which will expire on 12 August 2019.
I have worked on SEO projects for various industries and countries with white hat strategy. I completely understand the Internet and social media trends. During my time at previous organizations, I was given the responsibility of increasing follower numbers, post reach, and engagement on Facebook, Twitter, Linkedin, Google Plus and Instagram. I had really outstanding results of PPC campaigns for Google Adwords and Facebook Ads. I’m very proud of that accomplishment.
I’ve included my resume so you can learn more about my educational background and all of my work experience.
Thank you for your time and consideration.
Please feel free to email me or call my cell phone at +971 547391421. I hope to hear from you soon.
Sincerely
Last Resume Update | May 26, 2019 |
Address | Abu Dhabi, United Arab Emirates |
[email protected] | |
Phone Number | 0547391421 |
Experience
FREELANCER (SEO)
• Working on SEO projects: SEO Audit Reports, Keyword Research, Meta Tags, On-page and Off-Page tasks
• Managing the social media platforms
• Creating images and videos for posting
• Managing the team for proper guidance
• Dealing with clients and understanding the project goals and marketing strategies
• Creating the monthly reports for performance tracking
SEO ANALYST
• Analyze User signals: bounce rate, time on site, pages, visits, traffic sources, search queries and keyword rankings, Competitor and client websites, social networks and search engines results for competitive improvement.
• Set-up Google/Bing Webmaster Tools accounts for client websites and monitor them regularly for crawling and indexing issues.
• Dealing with Google Analytics, XML sitemaps, robots.txt files and 301 redirects, Identify and Resolve Technical SEO Issues - 404 errors, outdated links, incorrect redirects including common server error codes.
• Identify Duplicate content and page load speed affects SEO by advising clients on best practices for successful implementation and improvement.
• Auditing for SEO Issues Websites - Using a variety of tools inspect websites for on-page, off-page, and technical issues.
• Conduct Keyword Research - Use a variety of tools, competitive research and other methods to discover optimal keyword targets appropriate to the business needs of the client for page-level optimization.
• Determining the ideal target for each client and align SEO strategies and tactics accordingly.
• Consult on Site-Level SEO Strategies and conduct content gap analyses and develop content creation strategies/roadmaps.
• Using SEO best practices for site navigation, breadcrumbs, internal links (including anchor text optimization), and HTML sitemaps to client websites.
• Applying SEO best practices for domain, sub-domain and directory structure to client websites.
• Clearly convey campaign progress, priorities, issues, concerns, new strategy ideas, etc. to coworkers and clients.
• Prepare periodic reports (weekly/monthly/quarterly, as appropriate to the project) that surface important trends and campaign progress in relevant KPIs, using properly formatted charts, tables, and narratives as appropriate.
SEO ANALYST
• Provide SEO analysis and necessary recommendations while coordinating with elements and structure of websites and web pages
• Conduct on-site and off-site SEO competitor analysis via tools like SEMRUSH, MOZ
• Perform keyword research regularly in coordination with client business objectives to optimize the website for existing content and discover new opportunities
• Execute strategies for developing content in coordination with SEO goals – general and keyword specific
• Guide the content team to produce SEO-friendly content
• Research and resolve HTML codes, navigation issues and link architecture.
• Administrate XML sitemaps issues, and webmaster tools for purposes of diagnostic reporting on client projects
• Develop different strategies to implement link building campaigns in coordination with client’s SEO goals
• Develop and support online marketing material to socialize and use for social media purposes example – Infographics, Banners, videos, posts on updates.
• Assist in development and execution of communication, content strategies through social communities in coordination with SEO goals
• Adapt to latest changes by keeping pace with SEO, social media trends and other online marketing industry trends and developments
• Do research and administer on new social media tools to support client's’ social media strategy
• Work closely with the team members to meet client goals
• Monitor and administer various web analytics dashboards, key reporting tools, other tracking tools data and figure out key areas to improve in accordance with client goals
• Communicate to management and team on project development, timelines, and results.
Sr. SEO EXECUTIVE
• Plan, develop and implement the SEO strategy outlines for upcoming months
• Selecting the right people For Organic Search Team
• Work towards search engine optimization (SEO), social media marketing (SMM), Pay per Click ( PPC ) – Google AdWords and Facebook Advertising and ROI maximization
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Identify problems and deficiency and implement solutions in a timely manner
• Regularly perform thorough keywords research and suggested the best keywords to clients
• Analyze websites and monitor redirects, click rate, bounce rate, and other KPIs.
• Perform SEO - On Page Optimization and Off-Page Optimization tasks, creating the social media content for increase engagement and entertain your audience.
• Created and maintained the successful PPC campaigns for Google and Facebook Advertising
• PPC utilization of remarketing, geographical bidding, bid strategies, extensions, and rules
• Suggest improvements in process and productivity optimization
• Managing the SEO team and conduct routine training sessions and provide them with right tools
• Collaborate with web developers and IT team to improvise the identified existing problem areas for on-site optimization.
• Coordinating with the content writers and designers’ team to provide articles, blogs, press release, guest post, banners, infographics, videos with respect to the SEO guidelines and providing the correct keywords to target
• Frequent Communication with Bidding Department for the project specific discussions
• Prepare and present reports regularly to clients
• Handling the phone, skype or board meetings with clients with international, local, in-house clients
• Yielding the best return for strengthening relationship with the clients
SEO EXECUTIVE
• Carry out keyword research to support new client pitches
• Conduct on-site competitor analysis
• Executing on-site, off-site SEO, local SEO strategies for a range of clients
• Meeting with clients to review their account activity and make recommendations to increase online conversions
• Handled the SEO for CMS (Content Management System) platforms
• Optimize client accounts for conversions
• Drove brand awareness, growth, and demand
• Managed Corporate Social campaigns including Twitter, Facebook, LinkedIn and Google+
• Utilized Facebook, Twitter and Myspace to gain friends and followers
• Put together extensive reports that recount Traffic PR's performance on weekly/monthly basis
PUBLIC RELATION OFFICER
• Maintaining office bulletin board by updating information about workshops or seminars that your co-workers might want to attend, upcoming staff meetings or company-wide events, Introductions of new hires, information related to office closures, holidays, etc.
• Collecting and managing data contacts for monthly newsletters to keep in touch and build relationships with customers and prospects.
• Scheduling meetings and appointments within the office.
• Organizing the office layout and ordering office supplies and arranging necessary repairs
• Coordinate with IT department on all office equipment
• Ensure the smooth running of the office and help to improve day-to-day operation.
• Maintaining the attendance track of the staff
• Greet clients as soon as they arrive and connect them with the appropriate party
• Answer the phone in a timely manner and direct calls to the correct department
• Handle incoming and outgoing mails and bills
COMPUTER FACULTY
• Teach students to use computers for elementary level students
• Coordinate with the Director to plan the course content for computer learners
• Managing the class systems in proper working condition.
• Teach students basic software’s Microsoft Office and Internet
• Providing coaching of basic course for web designing (HTML, CSS), graphic designing (Photoshop), desktop publishing (PageMaker), programming languages (C, C++)
• Evaluate student’s performance, give constructive and timely feedback
Education
Master of Computer Applications (MCA)
Bachelor of Computer Applications (BCA)