Competent Professional with 15 years of experience in developing a strategic point-of-view on existing and new category growth that aligns with the company vision and growth strategy Identifying opportunities by staying on top of trends in the market, analyzing existing assortment performance, and integrating customer insights and feedback into the development process Leveraged skills in managing merchandising operations spanning requirement analysis, sampling, production, dispatch and liaison to ensure on time achievement of organizational targets Formulating pricing strategy in line with relevant market comps & margin Possess expertise in garment costing, negotiate and budgeting requirements, and business objectives Provided valuable inputs for fine tuning costing and marketing strategies by analyzing latest marketing trends and tracking competitor’s activities Implemented measures of cost control & developing new avenues for promoting the business