Successfully implemented, managed, monitored and measured multiple marketing programs for IT & non-IT OEM vendors (HPI, Dell, Keysight, Genesis, etc.), and their associated Channel Partners- distributor & resellers in India, APJ and US regions.
• Consistently clocked 50x and above in ROI in all MDF Program & Partner Enablement Marketing Programs for Partners. Inde-pendently managed Demand Gen activities including Email and Telemarketing, Digital Marketing, Events, Social and Website Syndication, etc. for key players like HPI, VMware and AWS with MDF value (Opex fund) of $100K and above per quarter
• Supported in developing the Unified Channel Management (UCM) platform- SaaS solution for clients (Keysight, Genesis, Poly-com & Red Hat). Implemented ‘Partner Relationship Management’ and ‘Partner Marketing Management’ modules including Portal content development, Lead management, MDF, incentives & rewards management, to generate additional revenue in form of portal subscription and concierge services.
• Contributed to the overall improvement and streamlining of cross functional process and teams. Introduced the concept of Benchmarking, Quality and Customer Service to uplift delivery standard and pushed process improvement using Kaizen meth-odologies, descriptive analytics, Lean modules, etc.
• Maintained and distributed contracts & SOW, shared campaign wrap-up reports, quarterly program analysis reports, inter-team performance matrix, project closure documentations, invoices, etc. with internal and external stakeholders.