Hamburg, Germany
• Established MARKIA UG in 2020 "to connect people's business needs and ideas to people with people with the right resources, experience, and skills; to scale those opportunities.
• Fast forward 1 year and I expanded the Retail segment of MARKIA UG into a full-blown Online fashion channel branded as www.MiaMelo.com.
• As with any startup business, you do most of everything yourself from legal and financial registration processes and procedures, technology platforms, to market analysis, and financial models, and a 5-year business plan.
• Finding the best 3rd party technology and product suppliers in target countries around the world was a challenge, specifically during Covid19 epidemic when it was not possible to meet face-to-face, Technology allowed me to bridge the "gap" and interact with suppliers across many time lines.
• The tech part included, initially, WooCommerce and Elementor with various Apps like payment gateways to
Google Analytics and Hotjar
• After additional research I switched to Shopify as the cost factor to develop the site was 30% more cost effective
• One of the USPs of MiaMelo.com is the focus on international product ambassadors e.g. Aaron Gordon, Denver Nuggets, NBA inspired 361 AG2 basketball sneakers.
• We currently advertise using most of the social channels like FB, Instagram, Pinterest, TikTok, etc.
• Advertising analysis is key to evaluate sales impact vs Heat maps (Hotjar) vs Target market (Google Analytics)
• We currently have over 200 products and 4 vertical channels and revenue growth of 12% MoM.

Dubai, United Arab Emirates

• Founded in 2014 in the UAE, we provided a broad range of integration and consulting services linking "layers of technology" seamlessly into day-to-day business workflow
• Our core focus was on RFID and GPS technology with software driving various cross-functional areas such as security, access control, road & transportation management
• A small task team brainstormed and evaluated creative initiatives
• The best idea solution was financially and operationally discussed and where necessary various 3rd Party solution providers where incorporated
• Concept stage solution would be presented in various formats (video, PowerPoint, 3D, etc.) to customers
• Seeking unique project opportunities was a key part of my remit and this allowed me to gain a wide array of business relationships across government, Police, and private business
• Meeting with potential customers to speak to them about technology and software solutions that could solve problem areas within their business, the community, or management of critical areas
• Working with 3rd Party solution providers (hardware and software) across multiple time lines (USA, China, India, EU) allowed me to gain a broad “all-round” knowledge of current and future positioning to customer problems
• Pricing of solutions (hardware and software) was done creatively in order to remain relevant and flexible at the same time allowing negotiations to be open and fair.
• Managed remotely from Dublin, Ireland, 2015.

Dubai, United Arab Emirates

• Annual and long-term strategies designed by the executive leadership team, which I was part of, allowed the CEO to prepare for presentations to the Board of Directors.
• My region included: Egypt, Iraq, Lebanon, Jordan, Syria and Palestine.
• Rolled-up in this role was commercial sales, customer sales support, overall country oversight of support services, managing and mentoring country managers and their teams.
• Prepared and presented cost and revenue budgets (pre-designed corporate templates) to CEO and Finance Director with a 9-15% YoY growth in revenue.
• A healthy Pipeline with new customers at around 40% of existing base.
• Competitor activity allowed us to design strategies to counter attack and win key customers ElAjouz Travel in Lebanon.
• Designed, and discussed business cases to penetrate the Palestine and Iraq markets.
• Evaluated and selected 3rd party business partners in these markets resulting in a 62% market share gain in Palestine and 24% in Iraq within 2 years.
• Turnover around US$50 million.
• Built a cohesive and collaborative environment with the teams and engaged all support functions across our organization (Middle East, Europe, and the USA).
• Employed new country leaders allowing the company to capitalize on their skills and in-country business relationships.
• Planned and moved into new 2 new offices in Egypt creating a position of strength as the number 2 GDS up from number 3 within 2 years.
• Worked closely with Finance group to ensure the region's operating cost is kept under control with an annual cost saving at 9-11% on budget.
• Presented solutions to customers during exhibitions, at travel industry association AGMs, and directly to target customers.

Dubai, United Arab Emirates

• Formulated viable sales and marketing strategies to optimize product and pricing solutions
• Grew the Chinese Travel Agents business from 14% to 36% in 6 months
• Feed a healthy Pipeline with new customers at around 20% of existing base
• Keep an eye on competitors and actively pursue business in competitive areas
• Restructured the account management team and increased customer visibility by 50%
• Mentored and developed key account management teams by introducing best practices
• Negotiate customer contracts - won Sharaf Travel worth around US$3.1mln
• Won this account for the second time from competitors
• Completed and presented market analysis in order to negotiate investment into customized solutions for key customers
• Initiated cross functional cooperation within Emirates Airlines to win key accounts (Sharaf Travel)
• Presented solutions to customers during exhibitions, at travel industry association AGMs, and directly to target customers.

Assembler programmer Diploma

International Marketing Certificate Diploma