Area manager

1 year

Russian federation

• Managing a sales area, which includes 14 stores improving revenue and also operation in order to expand the brand successfully in Russia

• Coordinate the sales area, making sure that sales budget is fulfilled and Cash Flow is reached

• Implement commercial actions according to Sales Direction strategy while adapt this actions to the sales area commercial requirements

• Control merchandising implementation by store managers and visual merchandisers

• Determining and controlling the ideal product mix of all stores within the region, cooperating with HQ Merchandising team

• Analyzing sales rankings to promote the correct merchandise and ensuring the implementation of visual merchandising activities to increase the sales potential to achieve maximum sales within the region

• Leading by example in excellent customer service

• Acting as mentor and train the Store Commercials

• Support to HR functions: recruiting, HR procedures

• Sharing comments and ideas with HQ Product Teams to improve the collection development and product selection processes

• Headcount and personnel cost control

• Train the crews according to expansion plan

• Coordinating all the qualitative and quantitative researches within the region to find out the customer expectations, needs, preferences, style, shopping motivations and product demand of customers in terms of basic, commercial and trendy classification

Head of sales Department (luxury and premium segment)

2 years

Russian federation

• participation in the opening of the project

• managing sales Department (Luxury, Premium, Denim, Shoes departments; more than 100 brands; trading area of my departments is 4,000 sq. m.

• responsible for driving profitability of stores

• constantly monitoring and analyzing sales and KPI from all departments

• managing personnel (subordinate to more than 100 employees)

• recruiting, training and motivating store staff

• managing the layout of departments following the commercial and visual merchandizing policies

• developing provisions and regulations of the company

• controlling inventory

• headcount and personnel cost control

Store manager

The stores “MANGO”, “Marlboro Classics

6 years

Russian federation

• Manage all processes of the stores: sales, supplies, orders, preparation to sale, reporting, etc.

• Sales leadership by playing an active role on the sales floor

• Ensuring KPI targets and maintaining high level of Customer service in stores

• Compliance with all VM standards, directives, promotions, and overall cleanliness and organization of the sales floor and stockroom

• Meeting loss prevention measures

• recruiting, training and motivating store staff (trains, develops and provides ongoing feedback and coaching on product knowledge, selling skills, VM and delivering the customer experience)

Buyer

The lingerie stores

2 years

• selection of assortment range /size level according to the budget and sales results

• regularly reviewing performance indicators, such as sales and discount levels, stock management

• analyzing sales performance on detailed level (category, brand, sku, size)

• brand-portfolio development of 60+ brands

• maintaining relationships with existing suppliers and sourcing new suppliers, seasonal commercial terms negotiations

• attending trade fairs

• training and mentoring junior staff

• analyzing consumer buying patterns

• checking outside trends and competition

About me

•knowledge of sales techniques, fashion trends, premium and luxury brands, the ability to build and maintain long-term relationships with customers
•experience working with VIP clients on the compilation of fashionable images, capsule wardrobe
•knowledge of fashion trends, sense of style, passion for fashion

•strong operations and managerial skills

•good communication and interpersonal skills

•natural born leader with a positive approach

•good knowledge of current trends and the Retail environment

• passionate about the Brand

• target oriented

• readiness to work in multitasking mode

• ability to work in a demanding, fast-paced environment

• strong negotiation skills

• flexibility and adaptability, ability to embrace company culture and values