20 years of experience in marketing and communications. Expert in start-ups. Participated in global endeavours that increased revenue and market share for Telecom, healthcare, auto, F&B, television broadcasting and other industries. Skilled at managing and analyzing social media, brand positioning, promotion and market entry strategies. Currently, acting as a strategic partner to a diverse portfolio of business lines, prioritizing customers at the core of decisions, ensuring that customer-centric data-driven decisions are employed throughout the organizations.