Profile Highlights:

A highly accomplished sales professional with 30 years experience in FMCG and Consumer Products ( 5 years in Tyres, 25 years in FMCG – 11 years of which in Unilever in India ). A rich experience in managing the sales & distribution, exports and business development functions of world renowned blue chip FMCG brands.

1. Work experience in India, UAE, Oman, Kuwait, Bahrain, Qatar and Yemen. Having complete experience in all channels of FMCG – Key Accounts, Retail, Wholesale, Food Service & Duty free. Having independent oil trading capabilities in the international market and back-to-back buying and selling of commodities to wholesale and food service.

2. A successful career progression: Starting as a grassroots Sales Representative to gradually progressing various positions to become a General Manager/National Sales Manager – A complete experience from ‘Frontline selling to Senior management position with P&L responsibility’.

3. Has worked in different management cultures from top Indian corporates (MRF & Birlas) to the top MNCs operating in India ( Unilever ) and with leading business houses in GCC (Al Seer Group, Super Max & IFFCO Group ) and now with Baqer Mohebi Group, a reputed family owned group.

4. Proven capabilities in Sales & Marketing Management / General Management with core competency in FMCG Sales & Distribution, Trade Marketing, New Business Development.

5. Complete experience in managing the entire operations of an FMCG company with P&L responsibility – business planning, budgeting, sales operations, team management, distributor management, A&P management, trade marketing, logistics & supply chain, training & motivation and cash flow / working capital management.

6. Managed sales operations of world renowned brands like Lipton, Brooke Bond, Ferrero, Mc’Vities, Henkel, Sara Lee, Yardley, Kraft, Nabisco, Ceres, Watties, Heinz, Purina and regional brands like Super-Max, Noor, Hayat, Sunny, Rahma, Britannia & Nutro.

7. Has successfully increased the business for Al Seer, Supermax, ERCO and BME in the region with rapid increase in market shares as per Nielsen reports and also improved the profitability of the business significantly. Has created new business opportunities through clear channel focus in both Modern Trade channel as well as Traditional Trade channel ( Wholesale, Groceries & Food Service ).

Job responsibilities while working in the FMCG business between 2004 – 2019 ( 15 years of experience in GCC markets ):

 Creating a 3 year business plan, preparing a business strategy and achieving the quarterly and annual sales and profit targets of the region / division.

 Managing the sales & distribution operations directly / through effective business relationship with all the customers / distributors.

 Managing the sales promotion budgets effectively through effective planning and implementation of consumer promotions and trade marketing activities. Evaluate and analyse the effectiveness of the activity spends and increase the efficiency of the trade spends.

 Analyse the Nielsen market audit reports on a monthly basis, derive inferences and prepare short term and long term strategies to gain share and counter competition and achieve the desired distribution and market share targets.

 Modern Trade Channel: Negotiating annual key account contracts and actively implementing the category initiatives as well as focusing on increasing share of shelf in key accounts like Carrefour, Lulu, Nesto, Al Maya, Choithram, Safeer, Coops, etc.

 Traditional Trade Channel: Driving the sales opportunities in the groceries, wholesale and food service channels effectively through building relationship, devising suitable trade schemes / activities and tracking / countering competition effectively.

 Coaching and training the sales managers / country managers / sales supervisors & executives in the areas of key account management, distributor management, negotiation skills, category knowledge, etc through on the job training as well as structured training programs.

 Managing the sales costs and overheads of the business and ensure bottom line targets are met.

 Responsible for the timely collections and cash flow commitments.