CURRICULUM VITAE

Roopavathi Yada
EMAIL: yada.roopavathi9@gmail.com
Mobile: +971-52-505-7889
_________________________________________________________________

Summary

Digital Marketing Professional with 12+ years of experience in various capabilities.
A self-motivated, responsive, professional and dedicated to customer success with passion for the Internet domain and use of technology to solve business problems. Have Experience working with Google analytics, targeting and optimization platforms. Solid understanding of internet architecture.
Exceptionnel organizational, presentation, and communication skills – verbal and written. Have demonstrated ability to learn quickly, be a team player, and manage change effectively.
Strengths & Capabilities

 Work assessment ability.
 Clear focus and confidence towards commitments on targeted works and its deliverables.
 Habituated to work in network / groups.
 Deep involvement in the office work and ideally suits to any organization.
 Work loading initiative & developed team spirit and collectiveness.
 Good communication skills.
 Learned inheritance discipline from the management.
 Soft approach character.

Educational Qualification

 Master in Business Administration [MBA] (Marketing/HR) from Osmania University passed in the year of 2007 June.
 Bachelor in Computer Science [BSc] from Kakatiya University passed in the year of 2005.
 Board of Intermediate passed in the year of 2002.
 S.S.C from Baby Moon High School, Passed in the year of 2000

Certifications

1. Google AdWords (Search & Display)
2. Google Analytics
3. Google Shopping
4. Google Video Advertising
5. Bing Advertising
6. Mobile Sites

Tools Exposure

 Search Engine Marketing: Google AdWords, Yahoo Gemini, Bing AdCenter
 Web Analytics: Google Analytics
 CRM: Zoho, Wrike
 Content Management: WordPress, Magento
 General: Word, PowerPoint, Excel, SEMRush.com. Spyfu.com, Hootsuite.com

Experience

Working for NetElixir as Sr Analyst: Nov 2015 – Aug 2017

Responsibilities: Paid Marketing

 Managing Paid search accounts of Global Online Retailers (including Fortune 500 ones) of multiple categories including Electronics, B2B Merchandise, Jeweler, Toys, Special Equipments, Industrial equipments, Clothing, etc.
 Managing Paid Search accounts more than $150k per month.
 Monitoring campaign performance, keyword leverage by keyword optimization, keyword diagnosis & work towards improving its impression share.
 Analyzing & optimizing key performance metrics, competitor analysis and auction insights.
 Managing Search, Dynamic Search Ads, Remarketing Audiences, Shopping Campaigns, Display, Email marketing.
 Identifying new opportunities & led strategy development initiatives for clients thereby helping in increasing revenues.
 Analyzing and interpreted customer response and sales data to evaluate the effectiveness of the strategies/campaigns.
 Suggesting improvements for client’s advertising campaigns based on in-depth analysis.
 Conducting Weekly, Bi-Weekly & Monthly Calls to report the performance, account highlights and low-lights promptly.
 Conduct in-person meetings with the clients for Quarter & Half –Yearly reviews.
 Manage a team of Analysts, Associates, Interns to ensure high performance marketing
 Proficient in Search Marketing platforms like Google Ads, Bing Ads & Yahoo Gemini
 Proficient in web analytics tools like Google Analytics, Omniture
 Provide training in search marketing strategies and tools
 Give training to Interns & New Joinee.
 Identify new streams of revenue generation for the clients and up-sell additional services

Worked for LAD Solutions as Sr.Search Engine Marketing Manager: June 2009 – Oct 2015

Responsibilities: Paid Marketing Campaigns – PPC
 Handled various channels PPC, SEO, Email Marketing, Social Media Marketing and Display Advertising of digital marketing
 Expert in Google Adwords, Yahoo Marketing Solutions & Bing Adcenter.
 Build Strategies and managed PPC campaigns
 Developed strategies to setup the PPC campaigns
 Written Ad copies for the campaigns
 Worked on the landing pages optimization
 Day-to-day monitoring of the PPC campaigns
 Worked with various formats of banners for display advertising in PPC
 Review and work on the competitors analysis
 Build remarketing campaigns and managing the same
 Optimization of Campaigns.
 Bid Optimization.
 Keyword Optimization
 Landing Page optimization
 Settings optimization
 Link analytics with AdWords account
 Revamping PPC campaigns for brands of the company.
 Expert in working with Adwords Editor and Bing Desktop Tool.
 Expert in Google Analytics.
 Expert in Google Merchant center
 Google Base / Merchant Center
 Expert in advertising in 2 Tier Advertising Sites.
 Advertising in various Social Networking Sites.
 Expert in various types of PPC Paid 3rd party sites i.e. Wordstream / Marine Software.
 Expert in Adroll
 Monitor the work of the team.
 Give proper suggestions to client for improvement of account performance in terms
of Budget, settings, keywords, ad copies, etc
 Conducted Meeting on regular basis with team to discuss about various Pay Per Click
Strategies.
Have decent knowledge in creating new Web pages using WordPress.com
Worked for Venky’s.com website.

Have decent knowledge in creating new category pages & products addition using Magento.com
Worked for Ggdiscount.com website

Worked as Senior Campaign Manager & Team Lead from April 2007 – May 2009

RESC SPORTSKIDS.COM: - Sportskids.com is the premier sports site for kids and their families! Company has outstanding content. In Sportskids.com superstore, we sell almost everything. We have nearly 1,50,000+ products, including Sporting Goods, Apparels, Video Games, Books, Videos, Licensed Goods, Furnishings, Room Decorations and Specially Sports Item. We advertise in Google, Yahoo, and MSN Search Engines.

Responsibilities & Expertise: Paid Marketing Campaigns – PPC
 Expert in Google Adwords & Having Excellent Knowledge in MSN, YAHOO
( Overture ).
 Optimize the Campaigns for Search Engines like Google, Yahoo & MSN.
 Generating base keywords which convert to sales from Adwords selector tools like
Inventory Overture, Google keyword Selector Tool & Ask.com.
 Basing on certain constraints allocate Budget ( Monthly/Daily ).
 Also write Text Ads, Image Ads, Content Ads & Mobile Ads.
 Use a variety of ROI and Bid Management Tools to ensure that we get optimal
Placement and to ensure that our Bids are as narrow as possible.
 Analyzing the best performing landing page by doing landing page testing.
 Competitor Analysis with Weekly & Monthly Growth Structure of the Accounts.
 Maintaining Omniture Tool for Bid Changes, writing Ads, Analysis & for
Generating various reports.
 Good knowledge at working in Site Catalyst & Search Center with Omniture.
 Lead and orient the team to boost the campaign performance.
 Good Communication & Presentation Skills.
 Excellent Analytical Skills with MS Word, Excel.

ACHIEVEMENTS:

1. Initiated a tracking tool design and implementation by coordinating along with our technical department.
I) SEO & PPC Tracking Tool
II) Virtual Project Manager Tool

2. For the year 2008- Our PPC Team of 5 were the best performing among all the Marketing Teams who also received very decent amount as annual bonus.

Personal Profile

Father’s Name : Y.N.Mutheswar Rao
Date of Birth : 01-01-1985
Marital Status : Married
Languages Known : English, Hindi and Telugu

Permanent Address

: Royal Breeze, Ras Al Khaimah, UAE

Declaration

I here by declare that all the above-mentioned information is the latest and true to the best of my knowledge.

Date:
Place: Dubai. ( Roopavathi.Y )