Mariia Kovaieva

Experienced Marketing Manager

Highlights: Throughout my experience, I have developed a skill set and competencies in Marketing, Sales, Operations, Business analysis, Team building and strong public speaking in addition to business and requirements analysis, Financial Analyst processing, Excellent communication skills in Russian, Ukrainian & English languages.

Academic Qualifications: 2002-2007 Bachelor of Accounting & Finance Lutsk State Technical University - Ukraine

Certificates and Diplomas:
2017, Shaw Academy – Dublin, Ireland (CPD Accreditation in UAE)
In Sales 21st of November Psychology of Sales
In Marketing 3rd of November Digital Marketing
15th of November Viral Marketing - with Distinction Grade
19th of November Blogging & Content Marketing - with Distinction Grade 30th of November Social Media Marketing - with Distinction Grade
21th of December Graphic Design - with Distinction Grade
30th of December Adobe Photoshop - with Distinction Grade

2018, Astrolabs Academy – Dubai, UAE (KHDA of the Government of Dubai, UAE) - Digital Marketing
2018, Google - Google Analytics Individual Qualification, Google Ads Search Certification

Marketing & BD Manager
DEF Performing Arts Training Centre LLC
Mar 2017 - Mar 2019(2 years)
Developing our growth through digital marketing (push, pull and long-term marketing - SEO), affiliate marketing, offline marketing, market research, Online Marketing Reputation, meeting existing and new corporate clients and partners, value-added resellers and agents, etc.  Closing daily sales for existing and new customers.  Managing new projects that we arrange.  Arranging all the events that we provide.  Making Sales Analyses, preparing reports.

Senior Account/Sales Manager
Ukrbiznes
Sep 2012 - Oct 2014(2 years 1 month)
Enhances staff accomplishments and competence by planning delivery of solutions; answering technical and procedural questions for less experienced team members, teaching improved processes, mentoring team members.  Identifies business opportunities by identifying prospects and evaluating their position in the industry, researching and analyzing sales options.  Selling products by establishing contact and developing relationships with prospects, recommending solutions.  Maintain relationships with clients by providing support, information, and guidance, researching and recommending new opportunities, recommending profit and service improvements.  Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.  Prepare reports by collecting, analyzing, and summarizing information.  Maintain quality service by establishing and enforcing organization standards.  Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications, establishing personal networks; benchmarking state-ofthe-art practices; participating in professional societies.  Contributes to team effort by accomplishing related results as needed.

I am highly skilled in:
Planning and implementing a marketing strategy.
Preparing reports by collecting, analyzing, and summarizing information.
ROI and KPI metrics such as impressions, visitors, conversion, click through, cost per …etc.
Experienced in email (MailChimp) and Social Media Marketing (in particular, lead generation marketing campaigns end-to-end), display advertising campaigns, SEO, PPC with a command of the terminology, methods, strategies and fundamental metrics used in an optimization.
Development of targeting, creation and content optimization, personalization.
Experienced user of Adobe Photoshop, Adobe Premiere Pro and other Graphics tools, Google Analytics and Google AdWords, MailChimp, Microsoft Office (Word, Excel, Power Point).

I offer a history of proven results, as evidenced by the following marketing accomplishments for my previous employers:
1. Marketing & BD Manager – DEF Performing Arts Training Centre LLC (Entertainment)
Managed a successful sales by consistently exceeding sales goals. Increased Sales Profitability Index from -165% up to +44% during 2 months by establishing a successful collaboration with couple of well-known Affiliate platforms in UAE.
Established a new revenue stream for the company by running successful marketing campaigns for new dance and fitness classes through Facebook (push marketing), email marketing (retention marketing), content marketing, SMS, activation campaigns for the existing customers.
Acquired more than 93 new subscribers per campaign. The average attendance ratio was 50% and 1900% ROI (Subscribe to new paid customer ratio was 36%).
Campaign Investment vs Grand Profit was 5,3%. ROI per customer 1786%. Sales Profitability Index per customer 94,7%. Investments per customer vs Grand Profit per customer 5,3%.

2. Senior Sales Manager/Senior Account Manager - Ukrbiznes (Marketing Agency & Web Developer)
Acquired 1000 companies from multiple businesses and proposed a yearly internet marketing plan for each company.
Developed and executed PPC and SEO strategy. As a result one of the companies “SonceSad” increased its profit by 400% due Pay Per Click and SEO activities on Google and Yahoo search engines. They were ranking on the top 5 positions on Google and Yahoo engines as a result of successful content marketing and SEO.
Same company ranked as one of the Top 3 most known companies and biggest sellers in their industry all over Ukraine during 6 months.

I have UAE driving license and i am available to join immediately.

Last Resume Update May 5, 2019
Address Dubai, United Arab Emirates
E-mail mariiakovaieva@yahoo.com
Phone Number +971562860505
Website https://www.linkedin.com/in/mariia-kovaieva-b2179613b/

Experience

DEF Performing Arts Training Centre LLC
Marketing & BD Manager
Mar 2017 - Mar 2019

Developing our growth through digital marketing (push, pull and long-term marketing - SEO), affiliate marketing, offline marketing, market research, Online Marketing Reputation, meeting existing and new corporate clients and partners, value-added resellers and agents, etc.  Closing daily sales for existing and new customers.  Managing new projects that we arrange.  Arranging all the events that we provide.  Making Sales Analyses, preparing reports.

Ukrbiznes
Senior Account Manager
Sep 2012 - Oct 2014

Enhances staff accomplishments and competence by planning delivery of solutions; answering technical and procedural questions for less experienced team members, teaching improved processes, mentoring team members.  Identifies business opportunities by identifying prospects and evaluating their position in the industry, researching and analyzing sales options.  Selling products by establishing contact and developing relationships with prospects, recommending solutions.  Maintain relationships with clients by providing support, information, and guidance, researching and recommending new opportunities, recommending profit and service improvements.  Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.  Prepare reports by collecting, analyzing, and summarizing information.  Maintain quality service by establishing and enforcing organization standards.  Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications, establishing personal networks; benchmarking state-ofthe-art practices; participating in professional societies.  Contributes to team effort by accomplishing related results as needed.

Education

Astrolabs Academy (KHDA of the Government of Dubai, UAE)
Course Digital Marketing
Oct 2018 - Dec 2018

Dubai, UAE

Lutsk State Technical University
Bachelor of Accounting & Finance
Sep 2002 - Jul 2007

Ukraine

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