Lead and control the overall marketing department (Conventional & Digital). In addition, made extensive plans to market the brand in a better way as never before.

Creatively and innovatively initiated the marketing strategy for Royal Tag through ATL/BTL & guerilla marketing activities. In addition, created content for TV Commercials and digital campaigns.

Monitored and analyzed market trends by studying competitor’s products and services and made a layout, which showed how we could publicize our marketing activities in a very cost-effective way to reach maximum customers.

Conducted quarterly surveys related to customer satisfaction and product prices to identify potential markets for products and services.

Developed and implemented the get firm grip on marketing activities calendar, presented to the higher management, they appreciated my effort on that because every activity was translating the organizational goal after all.

Enhanced brand recognition through various activities e.g. Loyalty card program and gift cards. By this, we increased our customer volume by 30% in comparison to last year.

Enhanced Brand Image and worked on Brand Building ideas i.e. changed the brand slogan (Modern Man from Mad to Make it). Furthermore, we translated the slogan at every touch points.

Lead and controlled the CRM Department and made strategies for customer care. Improved the department’s performance by 30% than the previous year.

Conducted Mystery shopping activities to analyze the current situation of the brand and find ways to improve.

Managed the seasonal shoots locally and internationally. Shoot in Thailand was one of the best shoot of the season. Having exposure regarding working internationally.

Coordinated promotional activities and made plans according to the promotional calendar. We were successful to reach the desired no of customers i.e. 20% increase from the last year through our timely promotions.

Prepared online sale targets and made a digital plan, which included Facebook, Instagram, Snapchat, Website and other digital mediums to widen the digital span of the brand.

Used Google Analytics tool, facebook & Instagram insights to improve online sales and gained 50% rise in Online Sale as compared to the previous year.

Conducted SWOT analysis, highlighted the weaknesses, and gave ideas to convert weaknesses into strengths.

Assisted subordinates to prepare different reports of marketing tasks and overlooked their social media marketing activities by helping them in handling critical customer issues.

Presented Royal Tag at HUM BRIDAL COUTURE WEEK (HBCW) & PAKISTAN SUNSILK FASHION WEEK (PSFW) that resulted in building a better brand image.

Conducted market research through footfall counter’s data, made reports of customer preferences and presented to higher management.

Effectively negotiated with vendors and planned to reduce cost by 5%, which resulted in more revenue.

Developed Annual Marketing Calendar including outdoor, print media campaigns, TVC’s which conveyed our message to the customers nationwide to achieve the desired sales.
Managed and coordinated ATL and BTL advertising campaigns nationwide and immediately resolved issues with coordination of marketing team and vendors.
Developed and managed the creative part of the brand and improved brand aesthetics.
Worked on product development strategy in terms of packaging and designing to give a wow feel to customers.
Planned and managed the photoshoot for the brand with the cooperation of the designing team so that our campaign could attract more customers and by this, we gained a rise of 20% in customers.
Evaluated the vendors, coordinated with them in terms of cost, and make a cost-effective strategy to market the product, which resulted in gaining more value.
Managed the Budget of 90 Million Rupees and effectively make a plan to market the product, ensured necessary compliance as well.

Managed Marketing for Charcoal especially ATL Marketing which includes Billboards Campaign, Electronic Media Campaign, Print Media Campaign, Mobile Marketing, Social Media Campaign.

Coordinated/liaised with Creative Agency for designing and creating an improved version of marketing content, we got better results with those campaigns as compared to earlier.

Coordinated with vendors regarding branding change over, timely display of branding so that we can target maximum customers as soon as possible.

Coordinated with the design team and planned seasonal shoots for the brand, and worked with high-end fashion photographers to create better output in terms of visuals and aesthetics.
Managed and processed customer queries and claims timely that results higher the customer retention rate.

Development of detailed project schedule, which included the administrative tasks and all aspects, involved in the project.

Worked with British American Tobacco, Johnson & Johnson, FMC, and Tetra Pak in terms of brand activations. I have run activation campaigns for these brands in all over the country.

Ensured flawless execution of on-ground activation by managing the operational and the field teams.

Responsible for hiring, grooming and managing the personal for the projects.

Compiled summary documents and reports such as project proposal initiation and closing reports.

Marketing, Brand Management, Advertising & Promotion

Bachelors in Commerce