MUSTAFA ABU OMAR
: abuomar.moustafa@gmail.com | : +97156 111 84 88 | : Dubai, UAE
LinkedIn URL: https://www.linkedin.com/in/mustafa-abu-omar
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SUCCESS-DRIVEN MARKETING MANAGER - Offering over 8 years of excellence

- Proactive and creative marketing professional with hands-on experience in every sphere of marketing encompassing strategic planning, interactive marketing, creative development, Offline & Online marketing, promotion and publicity.
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- Qualified MBA and Marketing graduate, proven ability to analyse key business divers & develop marketing strategies using diverse communication media, impacting growth & profits, generating revenues, capturing market share, mall management, and enhancing product value in domestic and international markets.
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• Catalyst for Marketing Management
• Brand Launch & Management
• Platform Building, Social Media Marketing and Digital Marketing
• Development and Refinement of Marketing Goals, Promotional Activities and Branding
• Integrated Marketing Communication (MarCom)
• Competitive Intelligence Mapping
• Advertising and Public Relations
• Planning & Executing Mega Events

BUSINESS PROFITABILITY & BRANDING

 Exhibited prowess in managing international fashion brands “Celio, CAT, Jennyfer, Twinset, Andrews Ties, Goldenpoint, Lufian and Galvanni”.
 Achieved 20% increase of sales/customers by ideating results driven objectives focussed on brands awareness, and driving footfall to stores & traffic on social networks.
 Brought down marketing costs by 20-30% through eliminating non-value added marketing activities (print ads and bulk SMS).
 Profited the business by attaining targets & increase sales by 10% LFL.
 Developed and rolled-out several reward programs (i.e. Cash Challenge & Star Program) to motivate and empower employees at all levels which drastically boosted performance.
 Effectuated an automated feedback system “Qmeter” in order to receive customers’ complaints instantly and solve them on the spot. BUSINESS SKILLS ACQUIRED
 Expertise in turnkey conceptualization & execution of 360-degree marketing events & corporate campaigns in all media types & in coordination with advertising agencies.
 An innovative marketer used instincts, insight, judgment, and timing to succeed on tough deal.
 Diligence in creation & directing the development and execution of global marketing communications initiatives including product launches, campaigns, social site presence (Facebook, Insta, etc.), company website, public relations, and corporate events.
 Credit of conducting qualitative market research to determine market share, positioned, re-launched products to elevate visibility, explore new markets, etc.
 Powerful communicator with thorough experience in digital communication platforms.
 Specialist in managing stakeholders & communication.
 An intelligent, articulate, and self-directed individual with exceptional ability to work as a part of a team and drive initiatives to influence positive outcomes in a diverse performance driven culture. LAUNCH & REBRANDING

 Successfully launched new Samsung IT products [LED screens, laptops in 2009.
 Managed the redesign of the company logo & website (www.etshtoo.com).
 Brain behind creating a digital campaign which was adopted as Global Digital Strategy of Jennyfer.
 Created Facebook / Instagram pages and increased total number of followers by more than 30K in short span of 2 years.

Career History
Etshtoo “A&H Al Ghurair Investment” – Dubai, UAE (May 2012 to Present)
From Marketing Officer (May 2012 to Mar 2015) to Marketing Manager (Since Mar 2015)

Organisational Brief: Etshtoo is the fashion retail arm of A&H Al Ghurair Investments with 30+ outlets across UAE and an annual turnover of 100 M Dirhams from medium to luxury level, brands include: Jennyfer, Twinset, Andrea Milano, Goldenpoint, CAT, Lufian, and Galvanni
________________________________________ KEY RESULT AREAS 

Strategic Role:
• Aiding in establishing corporate goals, short term and long term budgets and developing business plans (communication) for the achievement of these goals.
• Business planning & analysis for assessment of revenue potential in business opportunities.
• Collating information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies.
Marketing Management: • Managing breadth of activities right from digital marketing, to sales promotion, brand strategy, POS & SMS marketing, and hiring social media agencies to manage our accounts and in store events; communicating with mall managements and Dubai Economic departments to stay updated on latest offers and activities.
• Coordinating in developing special advance sales material, point-of-sale displays emailers / advertising; acquiring sponsorships/partnerships for special sales and other publicity events.
• Cooperating with sales team on standardisation of marketing materials and merchandising.
• Monitoring and analyzing sales figures on daily basis, and recommend corrective actions.
• Developing and planning digital marketing campaigns, managing online presence across all social networks.
• Planning digital marketing budgets and strategizing future growth for the company both in terms of sales & visibility; handling key online and offline retail tie-ups.
Communications Management:
• Overseeing communication tools across the organization and actively involved in planning and implementing communication strategies internally and externally across stakeholders.
• Facilitating the development of online information sites and identifying company’s client groups/target audiences.
• Working as part of a multi-disciplinary marketing and communications team to coordinate and integrate marketing and communications while applying best-in-class practices.
• Overseeing the development of marketing/advertising/PR copy/materials to corporate approval system; supporting the updating of social media sites, intranet and internet sites and other online/digital platforms.
Media Planning & Management:
• Handling appropriate media selection for advertising as well as evaluating new communication media from time to time and effectively adopt the same
• Spearheading media campaigns and organized television, radio, and print media tours.
• Steering print publicity through catalogues, brochures, events collaterals and all other required publicity material to run promotions and campaigns
• Planning campaigns and supporting promotions for brands including advertising and corporate PR; maintaining media databases.
Event & Publicity Management: • Coordinating and managing all related events while collaborating with store managers in preparing in store events and activities.
• Coordinating with the team for planning and executing online media campaigns on social networking websites i.e. Facebook and Instagram.
People Management: • Managing the entire gamut of Team Management activities for 3 professionals; hiring, training & coaching, appraisals and calculating incentives
• Creating a positive vibe among the team by identifying any detracting/de-motivating vibes followed by organizing various motivational & team building activities

Previous Engagements

Intern – Public Advocacy  Bates Pan Gulf (BPG) – Dubai, UAE Jul 2010 to Dec 2010
• Successfully delivered project “Execution of a Telecom Product Targeted at a PAN Arab Market”, right from research to marketing.
• Undertook exhaustive online research of social advertising campaigns viz. background, audience, objectives and media presence.
• Delivering a compelling marketing program with key inputs / suggestions based on the research conducted on the problems associated with fast food culture in the UAE through indirect communications channels and marketing efforts (research, questionnaire development, data collection and analysis, potential strategies).

Marketing Coordinator  Samsung LEVANT, Amman, Jordan Oct 2009 to Jun 2010
• Fortified the company by opting right distribution channels and rolling-out marketing plan while working with distributors.
• Considerably augmented the buying budget of business partners by categorizing them on the basis of their buying volume and setting lucrative incentive program.
• Achieved breakthrough sales by enhancing product market presence and by developing a lucky draw campaign with grand prizes.

Internship Experience: Nielsen (6 months)

Academic & Credentials
Professional Diploma in Digital Marketing Pursuing
 Dubai University

Masters in Management and International Business 2011 – 2012
 Birmingham City University (UK)

Bachelors of Business Administration / Marketing 2005 - 2009
 University of Jordan (Jordan)

~ References and other documents shall be furnished upon request ~