Nabeena Nusrath

Brand Manager

Experienced and passionate Brand and Marketing Manager with over 9 years of expertise. Skilled in elevating brand presence and engaging audiences. Adept in captivating visual displays and curating content that drives growth, evoking strong brand loyalty. With a creative flair and unwavering dedication, consistently amplified brand impact, forged deep connections with customers to fuel their excitement and love for the products.

Last Resume Update June 3, 2024
Address Dubai, United Arab Emirates
E-mail nusrath.nabeena@gmail.com
Phone Number +971556522786

Experience

ARAYA Fine Jewelry - Dubai, UAE
Brand & Marketing Manager
Jul 2020 - Jan 2024

Achievements:
Organized & actively participated in 25+ high jewelry exhibitons and events across GCC and
Singapore to enhance brand presence.
Strategically managed 15+ influencer campaigns to drive brand engagement and growth.
Planned and executed 18+ top-notch brand experiences, events, and client marketing strategies
to retain, upgrade, and reactivate VIPs and High Net Worth Individuals.
Implemented brand activations.
Responsibilities:
Engage in new business pitches for brand growth and expansion.
Execute innovative and impactful PR campaigns.
Organize and manage photoshoots on a quarterly basis.
Oversee visual content across all channels to ensure quality and style is consistent & engaging.
Conceptualize and implement visual merchandising strategies to uphold brand image.
Lead in store and online client development tools such as Client advisor training, selling tools
and ceremonies, private appointments, and gifting.

THE DISTRICT DUBAI - Dubai, UAE
Social Media Manager
May 2018 - Jun 2020

Achievements:
Achieved a 20% increase in audience engagement on social media.
Collaborated with over 15 fashion designers to enhance customer journey.
Successfully drove 20% boost in conversions from social media channels and a 43% increase in
retail footfalls.
Responsibilities:
Curate in-store displays, optimize visibility, and enhance the overall customer journey.
Implement innovative content and engaging contests across marketing channels.
Manage daily posts and stories, highlight trending topics and effectively present the latest
collections to the target audience.

ALVIERO MARTINI - Milan, Italy
Visual Merchandiser
May 2016 - May 2018

Achievements:
Successfully oversaw the visual presentation for 8+ Alviero Martini retail stores throughout Italy.
Contributed to an overall 40% increase in sales for the year 2016.
Executed over 90 weekly floor layout changes, captivating window installations and stylish
mannequin presentations.
. Responsibilities:
Collaborate with the Head of Visual Merchandising to develop creative and forward-thinking
design concepts for the brand.
Foster close collaboration with the sales team to enhance the overall shopping experience.
Merchandise and market products, which includes price updates, store ambiance and brand
image alignment.

STUDIO8 Fashion Boutique - Dubai, UAE
Fashion Stylist
May 2013 - Apr 2015

Achievements:
Successfully orchestrated more than 50 photoshoots and 25 fashion show events featuring
esteemed Indian Fashion designers such as Manish Malhotra and Suneet Varma.
Collaborated with over 75 clients, aligning their dressing style with the desired image they
aimed to portray during the fashion shows.
Responsibilities:
Implement visual merchandising strategies leading to a significant increase in footfall.
Collaborate with clients to align attire style with desired image.

Education

Heriot-Watt University Dubai, UAE
BA (Hons) Fashion Marketing and Retail
Jun 2024 - Jul 2013
Domus Academy Milan, Italy
Master ' s Degree in Fashion Styling and Visual Merchandising
Jun 2015 - Jul 2016

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