Sara Haseeb
Experienced Marketing and E-Commerce Specialist with experience in Fashion Retail IndustryI began working September 2016 at a retail fashion brand. Joined as Retail Coordinator where I overlooked various tasks such as:
- Marketing: managing all marketing activities for B&M stores, ensuring customer service is as per brand standards and creating brand awareness + customer retention
- Fit-out Management: managing projects of store openings from architects drawings, to liaising with fit-out contractors and mall management representatives and then ensuring that the store is opened as per the standards and designs shared. Additionally - ensuring that the staff hired within the store are trained and understand all policies and procedures prior to trade.
- Store Management: supervising one of the main stores of the brand in the UAE. Ensuring that the staff are fully trained at all times, working alongside the Store Manager and ensuring that all KPIs are being met as well as sale targets.
I got promoted to E-Commerce Manager when the business decided to grow on an online platform alongside the B&M stores. I overlooked all tasks from web design, web management, dealing with web partners, creating relationships with delivery, warehouse and fulfillment partners. It has been an exciting time to build these platforms and watch them turn into successful running websites.
You can find further details in my CV or I'm happy for you to contact me on sara.haseeb@live.com
| Last Resume Update | March 16, 2019 |
| Address | Dubai, United Arab Emirates |
| sara.haseeb@live.com | |
| Phone Number | +971551088508 |
| Website | https://www.linkedin.com/in/sara-haseeb/ |
Experience
E-Commerce Manager/Retail Coordinator
Ecommerce Manager:
• Launched websites in UK and UAE.
• Single-handedly managed all tasks leading to launch from content, publishing catalogs, maintaining QC of website.
• Maintain relationships with warehouse partners, fulfillment partners and E-Commerce web development partners.
• Create and publish catalogs upon every shipment via Microsoft Dynamics.
• Ensure stock levels received match inventory on system.
• Ensure customer service teams are trained and supported to maximize sales.
• Responded to customer requests via telephone and email.
• Ensure timely deliveries are made.
• Determine product listings to maximize exposure to online traffic.
• Oversee and run promotions, marketing activities, and event coordination.
Retail Coordinator:
Marketing
• Handle marketing platforms for 3 different regions (UK, UAE, and Qatar).
• Analyze brand positioning and consumer insights.
• Monitor market trends, research consumer markets and competitor activities. Monitor product distribution and consumer reactions
• Brainstorm and develop ideas for creative marketing campaign. Coordinate and execute ATL and BTL marketing activities
• Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.
• Created effective messaging using language, graphics and marketing collateral.
• Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
• Initiated market research studies and analyzed findings.
• Maintain relationships with mall managements to ensure that brand is highlighted on social media.
• Responded to customer requests via telephone and email.
Project Management/Fit-Out
• Handle complete fit-out operations and store opening processes across UK and UAE to ensure successful timely store openings.
• Liaised with construction partners to ensure that the architectures and brands vision was brought to life in store.
• Managed the project from core and shell till handover of store to Retail Operations team.
Stores opened in Dubai Mall (UAE), Deira City Centre (UAE), Westfield London (UK), Silverburn Glasgow (UK)
Education
BSBA in Marketing
Major in Marketing
Minor in Supply Chain Management