With experience in brand management, I am adept in strategy development, pricing optimization, product innovation and advertising oversight. I have marketing experience including both Business-to-Business and Business-to-Consumer. Moreover, my experience has offered me a well rounded skill-set, including first rate attention to detail and team leadership abilities. I have achieved significant results by identifying process improvements and implementing strategic sales and marketing strategies.
A sample of key contributions includes:
Rolled out launch of new products into the market through innovative strategies that translate to product penetration, distribution and positive ROI.
Developing innovative and brand-value driven strategies i.e. Baileys sampling experiential to foster liquid on lips thus increasing trial and brand salience
Identifying and resolving several issues impeding sales growth including ensuring the proper product mix for each client account and creating exceptional consumer experiences.
70% increase in new clients through carefully planned and managed marketing campaigns using traditional and new social media techniques.
Forecast, set and achieved sales and distribution goals
As a detail oriented individual with a passion for excellence, I am adept at listening to client’s needs, then analyzing and implementing the best designed solution. I have devoted my career to developing winning marketing strategies, boosting brand awareness, and positively impacting businesses and communities.
Please accept this letter and enclosed resume as an introduction to my skills and background. Thank you.