Bachelor of Industrial Design with Honours 
Massey University 2008 Graduate, 
New Zealand
Bachelor in Spatial and Interior Design 
Auckland University of Technology 2004, 
New Zealand

Enthusiastic, multi-skilled and determined designer. Human centered design is a passion of mine that stems from a natural curiosity about people and love for creative problem solving. My background in industrial design led me to gain skills and experience in a range of creative fields from digital design to furniture and product design. I enjoy telling stories through my work, love to collaborate with others and always bring my winning attitude to the table. And I also speak two languages; English and Arabic.

My experience ranges from:

Sr. Project Developer Manager in CX & UX at ’Viafone’ (Dubai, U.A.E.)
4 month contract: NOV 2018 - FEB 2019
Viafone is an SME in tech industry specialising in AI chatbots with a Loyalty Program.
Working with companies such as ‘wasl’, ‘Dubaiam’ & ‘360 MALL’

Creative Manager at ‘Allegros’ (Dubai, U.A.E.) 
Jan 2016 – Oct 2018

Allegros specialised in customised corporate gifting. 
Working with companies such as ‘Jumeirah Group’, ‘Damac’ and ‘Sofitel’

Creative Brand Manager at ‘Alsa Lifestyle’ (Dubai, U.A.E.) 
April 2015 – Jan 2016 
Alsa Lifestyle specialised in brand distribution in the U.A.E. market. 
Working with brands such as ‘Yoku Moku’, ‘Seculus’ and ‘Wagashi’

UX/UI and 2D Artist at Gameloft (Auckland, N.Z.) March 2013 – Feb 2015
Gameloft specialised in the game app industry. 
Worked on games such as Wonder Zoo, Ice Age Adventures and My Little Pony.

Graphic Designer at ‘Air Miles’ (Dubai, U. A. E.) March 2009 – Dec 2010 

Air Miles specialised in loyalty programme. 
Worked with brands such as ‘Damas’, ‘HSBC’ and ‘Adidas’.

Freelance Experiences, New Zealand & 
U.A.E. 
2007 - 2019