Key Responsibility: 1. Strategic Planning (Middle East & Africa)
 Devise product, pricing and sales strategy to support business plan objectives and enjoy continued growth within the region
 Provide support for delivering key strategic projects including Market Representation actions, expanding KD footprint & development of new products
 Monitor geopolitical / market / business / competitive intelligence reports on emerging markets
 Provide granular level visibility to leadership team to remain laser focused on key metrics -- revenue, profit, operating margin, cost & cash flow
 Support development & tracking of Functional & Regional priorities and develop scorecards to measure implementation effectiveness

Key Responsibility: 2. Market Management (non-GCC market)
 Manage relation with Distributor partner and jointly devise strategy and action plan to grow Ford business in the Market
 Ensure growth in Market Share, revenue and aftersales profits through introduction of new products, network development actions, customer retention strategies & launch of tactical offers
 Constantly evaluate wholesale opportunity in line with Distributor stock levels (FDC). Monitor production & shipment schedule to maintain healthy stock levels

Key Responsibility: 1. Business Planning (Nissan & Infiniti Service)
 Yearly Business plan for Nissan & Infiniti Service functions. Business forecast inline with Corporate direction. New Facility Planning, Manpower budgeting, Opex & Capex Forecast
 Annual KPI target setting, monthly monitoring and sharing of business reports with principles (Nissan Middle East)
 Implementation of new strategies & retention enhancement programs inline with business requirement
 Monthly Business performance monitoring through Balanced Scorecard methodology (BSC)

Key Responsibility: 2. Business Development & Marketing (Nissan & Infiniti Service)
 Service Menu Pricing, Service Contract pricing, promotion and introduction of new Service retention programs
 Introduction of Fleet Acquisition and retention programs to enhance Fleet Service Business
 Planning and implementation of Service marketing programs & initiatives to support business (introduction & promotion of allied products including Tyres & Batteries)
 Micro level business analysis to study changing customer and operational dynamics of Service Business

Key Highlights:
 Planning (Pricing & promotion) to enhance AMC penetration in the region (Tamil Nadu with 27 Dealers)
 Solely responsible for introduction of customized pricing structure inline with business objectives and competitor pricing
 Responsible for analyzing and reporting changing market trends and competitor strategies
 Directly responsible for enhancing Customer Service Retention and thereby supporting Spare Parts and Sales business objectives
 Part of CFT with Accenture Business Consultancy to revamp AMC Pricing structure across the country
Achievements:
 AMC Sales grew by 47% in Tamil Nadu during 2011-2012
 New pricing structure was implemented across the country (Based on Accenture project)
 22% increase in Key Accounts under the AMC portfolio in the region