RANDS HANDLED: BIFILAC(PROBIOTICS), LAKTRUM(COLOSTRUM),AND HAPENZ(APPETITE STIMULANT)
Handled "BIFILAC" Brand - Probiotics (India's 2nd largest prescribing brand in probiotics)
1. Managed paediatric portfolio size of INR. 50+ Crores contributing to 60 % of sales to the division.
2. Managed a team of 3 Product Managers in planning and execution of marketing strategies, in-charge of KOL management.
3. Preparation of Brand Plan, Budget & Forecast for existing and new brands.
4. Facilitating brand management activities & driving growth in terms of value, volume and market share by introducing new marketing ideas and concepts.
5. Managed marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans.
6. Driving sales initiatives to achieve business goals and managing the Frontline Sales Team; conducting competitor analysis by keeping a close view of market trends to achieve metrics.
7. Analyzing trends using external market data via IMS data & C-MARC and communicate to the sales force for their action plan to improve the market share and ranking of the brands.
8. Conducting innovative promotions/campaigns as per the annual marketing plan to ensure maximum brand visibility and capture optimum market shares.
9. Strategize & design marketing communications for sales force e.g. Visual Aids, LBLs, detailers, reminders & other marketing related inputs.
10. Developed brand communication with respect to product positioning, benefits etc., for Internal and External customers.

1. Managed 7 Cr. brands portfolio in Paediatric Segment
2. Implementing marketing & promotional strategies and increasing market share of assigned products.
3. Liaised with top management for evolving strategic vision, driving change, infusing new ideas and taking product business performance and productivity to the next level.
4. Steered initiatives in leading the pre-launch and launch activities to introduce new products in the market.
5. Conducted market research, monitored market trends, segmented target audience and steered launch of new products.
6. Monitoring productivity & effectiveness of KPIs on a monthly basis along with implementing corrective actions, wherever necessary.
7. Managing KOLs through the modes of CMEs and RTMs to gain effective insights for respective brands
8. Imparting product knowledge to the sales team by conducting multiple training sessions.
9. Analysing sales trends and planning tools for effective implementation.
10. Preparing scientific inputs e.g. Product Presentations, Write-ups, News-letters, CME Slides, Competitor Knockouts etc. strictly adhering to management policy.

1. Held key responsibility in brand management to facilitate sales
2. Impart Product and Strategic training to Sales force
3. Develop strategy and execution plans for each product.
4. Work extensively in the field to reinforce proper implementation / validation of strategy.
5. Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
6. Preparation of product inputs like visual aid, Literature, leave behind, Catch covers, foil, and carton.