Warehouse of Games Limited
 Marketing Manager (Temp – Project Based) Nov 2018 – April 2019
WOG Middle East & North Africa

Key Responsibilities

• Develop and launch company’s branding including website, social media, brand literature, brochure & catalog for 3 major upcoming projects and events
• Maximize profits through developing sales strategies and by promoting products, services and ideas
• Brainstorm, develop and oversee 360 degree marketing campaigns
• Develop and implement Marketing Plan for the projects
• Conduct market research and analyze data to identify audiences and to find answers about consumer requirements, habits and trends
• Develop and maintain all owned assets (website, social media etc.)
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in outbound and inbound marketing activities in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events
• Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Essel Group Middle East
 Branding & PR / Corporate Communications Specialist May 2016 – Oct 2018
Essel Group ME – 6 companies operating in 17 countries (Oil & Gas, Potash, Iron Ore Mining, Engineering & Relief Supply Trading, Education)

Key Responsibilities

• Managing all internal and external marketing operations including Branding, Communications, PR activities, Events, and Agency Relations for 6 different companies
• Managing all internal and external communications & PR activities
• Responsible for leading, creating and executing all press releases & press conferences
• Liaising with our external PR agency for reaching out to the key tier 1 media, oil & gas, life style, dailies and newspapers
• Relationship building and networking with colleagues, clients and the media
• Responsible for planning, creating and executing all branding collateral including Names, Logos, Websites, Social Media for the launch of all new companies
• Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites & blogs
• Planning and Coordinating all schedules and logistics for international as well as local events
• Planning, Developing, and Executing marketing and promotional materials for both print and digital mediums
• Responsible for brand literature for all companies
• Being the sole liaison between the company all its various agencies for creation, execution, and review of communication materials (PR, Advertising, BTL, Merchandise)

Goodyear Tire and Rubber Company
 PR & Communications Specialist (Contract) June 2015 – April 2016
Goodyear Middle East & Africa (48 countries)

Key Responsibilities

• Managing all internal and external marketing operations including Communications, PR activities, Events, and Agency Relations for Middle East & Africa.
• Relationship building and networking with colleagues, clients and the media
• Creating, Executing, & Reviewing all internal communications (GO announcements on Goodyear’s global platform, internal newsletters and other inter-departmental communications) and external communications (Product launches, Brand literature, Brand Awareness campaigns, Social Media, CSR campaigns)
• Leading, Creating, & Executing press releases (Global & MEA PR, Press conferences for events, Press kits) and reaching out to the key tier 1 media stakeholders which included automotive, lifestyle, dailies, and newspapers
• Planning and Coordinating all schedules and logistics for international as well as local events.
• Planning, Developing, and Executing marketing and promotional materials for both print and digital mediums
• Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites & blogs & generating and communicating post-campaign/PR reports internally
• Liaising with various agencies for creation, execution, and review of communication materials (PR, Advertising, BTL, Merchandise)
• Preparing briefing materials for various events.
Key Achievements
• Reaching a record PR Value of $750,000+ in the year 2016, by surpassing the initial target of $450,000, for the first time ever in the history of Goodyear MEA
• Planning and Executing successful events for Goodyear’s products including the new Eagle F1 Asymmetric 3 UHP tire; the launch of the Goodyear brand in Pakistan; the annual staff meeting for 150 employees from MEA; the sponsorships with Jaguar Land Rover 2015-16 and Etisalat Fitness Fest 2015
• Successfully devising and executing Goodyear’s Public Relations Annual Operating Plan (AOP) for 2015-16
• Introducing and Developing innovative marketing communications campaigns which included animations, videos, press releases, and global internal communications for the Tire Safety Awareness Road Shows for both commercial and consumer PBUs in MEA, Goodyear Pakistan launch, Eagle F1 Asymmetric 3 UHP tire launch, and PR Coverage & Achievements 2015
• Planning and Coordinating the logistics and schedules for the Geneva Motor Show 2016, and the Incentive trips to plants around the world (France, Germany, Switzerland, Thailand, and Turkey)

Adcom Leo Burnett
 Content Manager December 2013 – June 2015
Telenor Pakistan (Telenor Corporate, Talkshawk, Business, Devices, & VAS)

Key Responsibilities

• Managing Telenor Pakistan’s digital platforms, including the country’s largest Telecom youth brand, largest mass market Telecom brand, and the mother brand itself
• Developing, managing, and executing all internal and external integrated digital campaigns and content. This includes concept, copy, design, animation/video production, app development, event management, blogger fraternity, media coordination, and digi-vations (brand activations)
• Developing and executing digital strategies for owned (Website, Facebook, Twitter), paid (social, web & Google search) and earned (web, blogs & PR) platforms. This includes planning, development and management of content – written, or other media, for websites and social media platforms
• Leading a team of digital media analysts, community moderators and design leads
• Liaising with cross-functional teams like the brand team, digital team, segments team, pricing team, brand activation team and devices team on a continuous basis to ensure campaign integration, timely delivery, and implementation of campaign plans

Key Achievements

• Successfully launched the digital platforms for Telenor Pakistan – all brands - that led to an increase in brand saliency, consideration, trial and positive word of mouth
• Devised the strategy and execution plan for the launch Telenor 3G Internet in Pakistan that involved awareness and engagement based content promoting product use cases through tutorials, vines, blogs, testimonials and applications across owned, paid and earned platforms (engagement rate of 36% for the launch campaign on social media)
• Customer First Day – Pakistan Advertising Society Award for best digital campaign in the country for 2014
• Talkshawk Re-launch Webisodes, ranked among the top 3 Digital campaigns in Pakistan for 2014 with 1.8 million views
• Telenor Youth Summit 2014 – Reached 2 million users, received 59 million impressions, 78% higher engagement rates than industry average and generated 41% applications from Pakistan on digital media. Ranked among the top 3 Public Service Campaigns in Pakistan for 2014

Radio 1 FM91
 Assistant Brand Manager January 2012 – December 2013
Lahore, Pakistan

Key Responsibilities & Achievements

• Planning, developing, and executing radio campaigns for Pakistan’s 2nd largest radio channel
• Liaising and managing 50+ clients from Pakistan’s top brands/companies
• Executing extensive market research that helped define the target audience and increased listenership
• Managing the brand placement & visibility for the company in the 2nd largest city of Pakistan
• Designing and producing various radio shows
• Managing the digital and social media platforms

Origami Entertainment
 PR & Account Manager September 2010 – January 2012
Lahore, Pakistan

Key Responsibilities & Achievements

• Responsible for PR and media coverage of events, including pitching to prospective companies for sponsorship
• Working as part of an account team to develop client proposals and implement the PR activity
• Preparing regular client reports and attending client meetings
• Played vital role in execution of all events including corporate, movie screenings, gigs, music concerts, theatrical plays, stand-up comics, literary festivals and sports screenings
• Attending and promoting client events to the media;
• Assisting with the production of client publications, such as in-house magazines
• Developed and maintained strong relationships across broadcast and print media
• Maintained a well-qualified pipeline of prospective managed services opportunities by establishing and maintaining professional relationships with key decision-makers
• Held strong database and networking of industry specific sponsors for events
• Prepared and pitched proposals to potential sponsors
• Undertaking research for new business proposals and presenting to potential new clients
• Initiated concept of open mic nights to the city, which was widely appreciated and covered by all media

EDUCATION

Beaconhouse National University Lahore
MS Advertising and Public Relations
2010 - 2012
Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology
BBA Honors Double Majors Marketing & HR 2005-2009
SKILLS AND INTERESTS

• Communication Skills
• Proactive Networking Skills
• Leadership And Team Working
• Creative Writing Skills And Social Work
• IT Proficient - Proficient in the use of Microsoft Word, and PowerPoint
• Theatre & Plays (Actor), listening to music, and travelling