Professional Synopsis
 A dynamic professional with rich and diversified work experience of over 3 years in Marketing (Brand Building, Corporate Communications, Social Media & PR Management, Events & Promotions, Budgeting) and work experience of 2 years in IT (Software Engineering).
 Handling Marketing & Corporate Communications at Meydan Group, Dubai since Sept’ 2018.
 Marketing Executive at Fitness First (Landmark Group), Dubai from Jun’ 2012 to Jan’ 2015.
 Software Engineer at Infosys Limited, India from Jul’ 2007 to Apr’ 2009.
 MBA in Marketing (2009-11) – Institute of Management, Nirma University, Ahmedabad, India.
 B.Tech. in Electronics & Communication (2003-07) – IP University, Delhi, India.
Work Experience
Meydan Group
Marketing & Corporate Communications
Sept’18 – Present
Portfolio includes Dubai Racing Club, Dubai Equestrian Club, Emirates Equestrian Centre, Zabeel Feed and Meydan sponsored Equine international events
 Marketing and Brand Building
 Developing future strategies, budgeting, preparation & implementation of marketing campaigns
 Evaluating the effectiveness of marketing & promotional activities & taking corrective measures
 Maintaining the Corporate website and ensuring the relevance of the content and images
 Media & PR Management
 Develop media relations strategy, seeking high-level placements in print, broadcast & online
 Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
 Liaising with Digital team for Social Media strategies (SEO, SEM, Google Analytics), content creation, promotion & calendar
 Working closely with Media & PR team in managing the brand reputation
 Briefing and coordinating with the Design Agency for ATL & BTL collaterals & creatives
 Working with Media Agency on agency contracting and media buying
 Working closely with Procurement Department, suppliers (print, production, photography etc.), freelance talent, publishing houses, other marketing services and ensuring timely and accurately completion of the assignments.
 Handling SAP MM (Material Management) requests; which includes creating, submitting and filing Purchase Enquiries (PE), Purchase Requisitions (PR), Purchase Orders (PO), Goods Received Note (GRN), invoices and following up on required releases/approvals.
 Coordinating, compiling & executing requests from relevant departments for marketing purposes.
Fitness First (Landmark Group) – GCC
Marketing Executive
Jun’ 12 – Jan’15
 Brand Building:
 Strategizing and implementing Brand Building Campaigns for Community Clubs
 Creating Brand attributes and positioning strategy in line with the Concept objectives
 Implementation of Marketing activities across all UAE clubs
 Events & Promotions:
 Organising the external & internal events and liaising with the sponsors & suppliers
 Cross promotion and co-branding with banks, airlines, FMCG etc.
 Budgeting and Planning:
 Preparation of annual & bi-monthly Marketing budget
 Reporting the utilization of the budget in terms of monthly spends for each category
 Advertising, Agency Management & Media Relationship,
 Agency contracting, media buying and promotion activities with TV & radio channels
 Measuring the effectiveness of advertisement promos and taking corrective actions
Infosys Limited – India
Software Engineer
Jul’ 07 – Apr’ 09
 Worked on Finacle - the banking product of Infosys used by several Indian banks.
 Collaborated with the Marketing team for developing online marketing strategies.
Certifications in Marketing
 Fundamentals of Digital Marketing AND Google Analytics For Beginners by Google – Jan 2019
 Social Media Marketing AND Search Engine Marketing by eMarketing Institute – April 2019
Academics
Master of Business Administration (MBA)
Specialization: Marketing
Institute of Management,
Nirma University, Ahmedabad, India
Period: Aug’ 2009 – Apr’ 2011
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Bachelor of Engineering (B.Tech.)
Specialization: Electronics and Communication
IP University, Delhi, India
Period: Aug’ 2003 – May’ 2007
Achievements / Extra Curricular Activities
 Received second prize in ‘Gujarat NRE integrity contest’ & ‘GSPC Innovate’ – a marketing strategy event at Indian Institute of Management – Ahmedabad (IIM A), India
 Received third prize in paper titled ‘Retail Industry in India – the Marketing Perspective’ at IIM A.
 Received Gold medal in women’s cricket at Institute of Management, Nirma University, India.
Personal Information
Mobile No.
+971 52 9898 321
E-mail Id:
gpt.neha17@gmail.com