Senior Food & Beverage Marketing Manager

at Marriott International
Published May 31, 2024
Location Dubai, United Arab Emirates
Category Chefs / F&B / Housekeeping / Hospitality  
Job Type Full-time  
Responsibilities This position is responsible for building Marriott International’s brand awareness for F&B across Europe, Middle East & Africa, driving preference amongst key travel consumers (on-folio) and the local consumer (off-folio). It further more proactively supports defining the strategic direction on F&B Marketing for the continent and works closely with the Senior Director of F&B Marketing, the CLS team as well as area teams and regional directors of Marketing, Digital and Loyalty for its successful implementation.  The Senior F&B Marketing Manager actively advises and supports the RDMDLs in driving and executing the above property restaurant and bar demand generation strategy, delivering on the paid media, PR and social media campaign components. This role is furthermore responsible to drive the digital R+B platform optimization of MoreCravings.com which supports above property demand generation campaigns across the region. This role also leads the R+B continent efforts to build meaningful tools and resources in partnership with CLS.    The Senior F&B Marketing Manager fosters close collaboration with above property partnership, loyalty and brand teams to support discipline specific F&B initiatives and ensures digital platforms are optimized to support campaigns and ensures appropriate tracking. The role also collaborates with DFM and the above property F&B teams and communicates relevant activities to the field. 
Industry Hospitality

Description

Job Description

JOB SUMMARY 

This position is responsible for building Marriott International’s brand awareness for F&B across Europe, Middle East & Africa, driving preference amongst key travel consumers (on-folio) and the local consumer (off-folio). It further more proactively supports defining the strategic direction on F&B Marketing for the continent and works closely with the Senior Director of F&B Marketing, the CLS team as well as area teams and regional directors of Marketing, Digital and Loyalty for its successful implementation.

The Senior F&B Marketing Manager actively advises and supports the RDMDLs in driving and executing the above property restaurant and bar demand generation strategy, delivering on the paid media, PR and social media campaign components. This role is furthermore responsible to drive the digital R+B platform optimization of MoreCravings.com which supports above property demand generation campaigns across the region. This role also leads the R+B continent efforts to build meaningful tools and resources in partnership with CLS.

The Senior F&B Marketing Manager fosters close collaboration with above property partnership, loyalty and brand teams to support discipline specific F&B initiatives and ensures digital platforms are optimized to support campaigns and ensures appropriate tracking. The role also collaborates with DFM and the above property F&B teams and communicates relevant activities to the field.

Location: Dubai 

CANDIDATE PROFILE  Education and Experience 

  • High school diploma; 4 years’ experience in marketing, communications, F&B or related professional area OR 4-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
  • Marriott experience is desirable but not essential
  • Previous marketing experience in the restaurant & bars side of the business is a plus
  • Marriott experience is desirable but not essential
  • Excellent communication, copywriting and time management skills.
  • Advanced knowledge and understanding of paid media and social media marketing preferred
  • Proven working experience with agencies preferred (PR, Social and/ or Advertising)

Skills and Knowledge 

  • Influencing - Communication Ability to build strategy relationships Works collaboratively Creates and holds Associates accountable
  • Project Management - Ability to influence to get projects underway and complete
  • Oral Comprehension – The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Reading Comprehension – Understanding written sentences and paragraphs in work related documents.
  • Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Analytical/Critical Thinking – The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
  • Applied Business Knowledge - Understanding market dynamics, enterprise level objectives and important aspects of Marriott’s business to accurately diagnose strengths and weaknesses, anticipate opportunities and risks, identify issues, and develop strategies and plans. Aligning individual and team actions with strategies and plans to drive business results.
  • Communications and Media – Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Writing – Communicating effectively in writing as appropriate for the needs of the audience.
  • Originality – The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.
  • Management of Financial Resources – Determining how money will be spent to get the work done, and accounting for these expenditures.
  • Administration and Management – Knowledge of business and management principles involved in strategic planning, resource allocation, human resource modeling, leadership technique, production methods, and coordination of people and resources.
  • Mathematics – Using mathematics to solve problems.
  • Interpersonal Skills – Diversity relations, customer service orientation, team work

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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