Global Brand Marketing Manager  (13167) at Kerzner

at Kerzner International
Published September 11, 2024
Location Dubai, United Arab Emirates
Category Chefs / F&B / Housekeeping / Hospitality  
Job Type Full-time  
Industry Hospitality
Responsibilities Manage brand strategy, ensuring all communications align with the One&Only brand and supporting new resort openings. Oversee creative design, developing omni-channel campaigns and managing collaborations with creatives and agencies. Develop storytelling strategies, manage photoshoots, post-production, and ongoing content creation. Coordinate omnichannel content calendars and distribution across owned, earned, and paid platforms. Handle project management tasks including creative briefs, RFPs, and agency management. Maintain brand standards across all guest touchpoints, from pre-arrival communications to in-room and F&B collateral. Create and design Sales & Marketing materials such as brochures, presentations, and ad campaigns.

Description

About the Company:

Kerzner International, a global leader in luxury hospitality, is renowned for its iconic resorts and innovative guest experiences. Founded by South African entrepreneur Sol Kerzner in 1994, the company operates under distinguished brands such as Atlantis, One&Only Resorts, and Mazagan Beach & Golf Resort. Known for their breathtaking locations and exceptional service, Kerzner properties combine opulence with a deep respect for local cultures and environments. Atlantis resorts are famous for their expansive water parks and marine habitats, while One&Only offers ultra-luxurious, intimate retreats. With a commitment to excellence, sustainability, and community engagement, Kerzner International continues to redefine luxury travel and create unforgettable experiences for its guests.

 

At Kerzner, we never settle. Through continued innovation, our team of pioneers push until the next level is achieved, and then to keep going. Our philosophy is simple - we go above and beyond to Blow Away our Guest and Colleagues. Good enough never is. For us, it is all about perfection and innovation. This is not simply our job, it’s our passion.
Our Colleagues are at the heart of who we are and what we do. With an international team of over 10,000 Colleagues and strong strategic growth on the horizon, we offer unrivalled career opportunities around the world. We are committed to provide our Colleagues at all levels with opportunities to grow and develop within the organisation through personalised development plans and tailored succession planning. We invest in our communities to sustain the environment where we operate and minimising our own footprint. Whether it is through animal conservation, education or tree-planting, we like to give back in as many ways as we can to help our communities flourish.
Job Summary: We are looking for a charismatic and accomplished Brand Marketing Manager to join Kerzner International’s dynamic Global Commercial Team. Working together with the Head of One&Only Brand Marketing and the Director of Brand Marketing, the Brand Marketing Manager will be responsible for developing and managing brand marketing strategies for One&Only Resorts and Private Homes, based out of the Kerzner Global Office in Dubai.

 

The role requires a strong understanding in marketing-communication content across customer touchpoints and B2C channels. The candidate must have proven expertise in creative design, content creation, storytelling, brand awareness campaigns across digital, social and print, as well as omnichannel execution, and project management.

 

We are looking for a talented, energetic and creative individual, with a least 3-5 years of experience working with luxury brands. The role will report to the Director of Global Brand Marketing for One&Only, working closely with the wider Commercial Team including Digital and Social Marketing, Communications, Business Analytics, and each Resort’s local Marcomms Team, bringing alignment and consistency across One&Only’s B2C strategies.

 

Candidates with strong graphic design, art direction and English copywriting skills are preferred.

 

Requirements:

Skills:

  • Strategic thinking and brand strategy – understanding in brand building and clear strategic and imaginative thinking
  • Creative and design –a strong understanding of luxury creative design and knowledge in the use of design programmes including Adobe Creative Suite and Keynote.
  • Omnichannel execution – strong understanding of B2C content communication channels and how they work with one another as part of the consumer journey
  • Digital marketing – an understanding of digital marketing strategies including SEM, programmatic, social, video, display banner ads etc.
  • Copywriting – excellent English writing skills
  • Project Management and communication – excellent project management and communication skills
  • Leadership and communication - proven leadership, communication, project management, and organizational skills

 

Proven Experience:

  • Minimum 3-5 years’ experience in luxury hospitality or luxury lifestyle brand working with luxury brands. Candidate can be from agency or client side.
  • Proven track record managing successful brand, content and marketing strategies.

 

Travel Requirements:

  • Occasional international travel

 

Responsibilities:

  • Manage brand strategy, ensuring all communications align with the One&Only brand and supporting new resort openings.
  • Oversee creative design, developing omni-channel campaigns and managing collaborations with creatives and agencies.
  • Develop storytelling strategies, manage photoshoots, post-production, and ongoing content creation.
  • Coordinate omnichannel content calendars and distribution across owned, earned, and paid platforms.
  • Handle project management tasks including creative briefs, RFPs, and agency management.
  • Maintain brand standards across all guest touchpoints, from pre-arrival communications to in-room and F&B collateral.
  • Create and design Sales & Marketing materials such as brochures, presentations, and ad campaigns.

 

Required Skills:

Required Education: Bachelor's Degree

Work Hours: 8 Hours a Day

Experience in Months: 24

 

 

Our company is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, innovative, inclusive, and inspiring in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.

 

 

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