eCRM and Marketing Automation Manager

at Al-Futtaim
Location Dubai, United Arab Emirates
Date Posted August 17, 2021
Category Other
Job Type Full-time


eCRM and Marketing Automation Manager | Retail eCommerce | Dubai

Location: Dubai, AE


Company: Al Futtaim Private Company LLC


Job Requisition ID: 102316


No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.




As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.




Come join us to live well, work better, and be the best.










End to end Management of eCRM & automation campaigns. Responsible for driving up Customer retention, execution of retention strategy, setup and eCRM campaigns.




Job Description:


As the Senior manager CRM & Automation, you will be responsible for the overall strategy and implementation of our lifecycle, retention & personalization marketing campaigns; their planning, briefing, designing and execution as well as measuring the effectiveness of the programs. You will also have to build your own team to implement those strategies.






Help elaborating the eCRM & Marketing Automation Strategies

Design Omnichannel strategies that include eCRM & Marketing Automation (email, web & app push notifications, retention, upsell, re-activation of defecting customers)

Maximize the customer lifetime value, retention, response & conversion rates, average revenue per user

Minimize churn rate, abandonment rate

Create customer targeting and segmentation strategies

Web & email Personalization

Testing strategy to continuously optimize CRM programs, emails, personalization & landing pages, and complete campaigns



Implementation & reporting


Implement, monitor and improve all created strategies (CRM, Marketing Automation, personalization

Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report up to senior management

Leverage internal creative teams and agencies to build breakthrough creative to drive adoption and growth.

Analyzing marketing metrics (conversion rates, web analytics etc.)

Assisting with promotional events to attract leads

Working with the relevant stakeholders across category marketing, content, tech, creative, customer service



Key Accountabilities


Manage day to day eMail, SMS, Web Push & App Push campaigns



Personal Development



Candidate requirements:


Base Requirement: 3+ years in Marketing Automation & CRM



The ideal candidate is a highly analytical, creative, and organized marketer who has a proven track record in growing businesses and can jump in and make an immediate impact. This is a very much roll-up your sleeves position where you will have to prove the effectiveness of your strategies to further develop your position. Opportunities to grow in the company will be directly proportional to the performance.




Minimum Experience and Knowledge:


Must be from an E-commerce background

CRM Experience (Sales Force, SAP, Oracle, Magento, Hubspot…)

Marketing automation including email marketing, push notifications and web push notifications and SMS experience is a must

Familiar with Automation tools such as Marketo, WebEngage, Braze, Emarsys, use Insinder…

Experience with integration is a plus

English & Arabic fluency is mandatory



Job-Specific Skills:


HTML 5 & responsive design

Photoshop  / dreamweaver or any HTML editor

Advanced skills in MS Excel

Experience using a CDP is a plus









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