Director of Marketing & Communications – Abu Dhabi
Published | October 21, 2024 |
Location | Abu Dhabi, United Arab Emirates |
Category | Chefs / F&B / Housekeeping / Hospitality |
Job Type | Full-time |
Industry | Hospitality |
Description
Job Summary:
We are currently seeking passionate and dynamic guest-focused Marketing & Communication professionals to join our team as the Director of Marketing & Communications. In this role, you will coordinate internal and external marketing activities to enhance our property’s visibility and reputation.
Responsibilities:
- Develop and implement advertising and public relations campaigns to promote the brand and reinforce corporate identity.
- Support ongoing media and community relations programs that align with area marketing efforts.
- Create and execute promotional strategies and brand-building exercises in collaboration with the marketing department.
- Coordinate strategic public relations campaigns on local, regional, and international levels to achieve marketing goals.
- Establish and nurture new business partnerships and collaborations.
- Liaise with advertising agencies and media companies to ensure effective campaign delivery.
- Review and approve all press releases and maintain a steady stream of articles for media partners.
- Oversee the production of marketing collateral from concept to final product in line with corporate guidelines.
- Conduct market research to identify trends and opportunities for brand enhancement.
- Organize and manage special events and promotional activities to engage the community and promote the brand.
- Analyze campaign performance metrics and adjust strategies to improve effectiveness.
- Manage the marketing budget and ensure all activities are cost-effective.
Requirements:
- Bachelor’s degree in Advertising, Marketing, Mass Communication, or a related field.
- Minimum of three years of experience in marketing and communications, preferably within the hospitality sector.
- Proficient in social media and digital marketing strategies, with a solid understanding of local and international media.
- Excellent communication skills in both verbal and written English; proficiency in Arabic is a significant advantage.
- Strong computer literacy, including experience with marketing software and analytics tools.
Level of Education:
- Bachelor’s degree in Advertising, Marketing, Mass Communication, or a related field.
Work Hours:
- Full-time, with flexibility to accommodate events and campaigns outside standard hours.
Experience in Months:
- Minimum of 36 months of experience in a similar role within the hospitality industry.