|Location||Dubai, United Arab Emirates|
|Date Posted||January 14, 2022|
Sales / Marketing / Business Development
Digital Performance Manager IMEA
AccorHotels Dubai Regional Office
Location Dubai, United Arab Emirates
Category Sales & Marketing, Customer & Loyalty, Communication, Revenue Management & Pricing
Digital Performance Manager IMEA
The Digital Performance Manager will be the key driver of Search, Meta-search and Performance for the IMEA Hub. Reporting directly to the Head of Digital, the overall scope of the position is to ensure ROI growth and Innovation.
Managing and optimizing Paid Search, Meta search & Performance for IMEA by:
Briefing, supervising, and challenging agencies
Auditing and driving performance/campaigns to identify business opportunities and implementing action plans
Implementing recommendations and new features in alignment with global objectives, guidelines and search engine evolution
Implementing advanced solutions to drive performance (bidding strategies, exploiting internal/external data, etc.)
Working closely with Global Customer Acquisition & HUB Ecommerce/Marketing teams to reach business and campaign optimization objectives and priorities:
Adaptation of solutions & action plans to local needs
Ensuring alignment with the full-funnel strategy and objectives of the company
Integration within the IMEA HUB full-funnel action plans and communication.
Leveraging Cross-Search Performance for the HUB:
Monitoring and implementing synergies between SEA & SEO
Carrying out analysis and driving optimizations to generate incremental revenue & efficiency.
Managing the Paid Search & Meta-search budget for the HUB by:
Monitoring investments to ensure budget is respected
Respecting and following internal accounting processes & objectives
Identification of local business needs to support visibility
Consolidation and management of local budget sources & fees
Identifying new trends, products and tools to test for the HUB.
Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
Interest for new technologies to drive usage of advanced technological tools on a daily basis
Strong analytical skills to challenge external stakeholders & develop relevant action plans
Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams
Project management: ability to prioritize and manage multiple demands in a challenging environment.
Qualification & Skills
Strong analytical skills (results-oriented and data-driven)
Organized, rigorous, autonomous, team spirit, dynamic and proactive
Excellent verbal/written communication skills
Good knowledge of Bid management solutions
Fluent in English, speaking local language is a plus
Confirmed expertise in SEA & SEO levers
Experience managing large budgets in a complex multinational environment
Experience in leading and managing external agencies
Experience using bid management solutions
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?
We are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality.
To join our Group, please visit https://careers.accor.com/