Assistant Manager

at Majid Al Futtaim Capital LLC
Location Dubai, United Arab Emirates
Date Posted February 22, 2021
Category Merchandising / Category Management
Job Type Full-time


Assistant Manager

Location: Dubai, AE


Company: Majid Al Futtaim


Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.




Role Purpose:


The Communications Assistant Manager is responsible for Positioning, promotion and protection of the brand and reputation of Carrefour and Majid Al Futtaim Retail in relevant the UAE. Assist Carrefour consumer communications and Majid Al Futtaim Retail (Carrefour franchise operator) internal and external communications in the UAE.


Role Details – Key Responsibilities and Accountabilities:




Carrefour brand communication strategy implementation and planning, while ensuring the alignment from key leaders and internal clients. Execution of the plans, evaluates their success and report results

Supporting (senior) communications manager in ensuring adherence of Carrefour UAE communication plans with the communications strategy, plan, guidelines, policies & processes of Majid Al Futtaim

Developing and maintaining communications content and collateral e.g. narrative, messages, profiles, fact sheets etc

External Alignment


Conduct Carrefour’s consumer communications across all channels through a multi-platform integrated model by in engaging with in-market social media and brand teams

Develop and maintain strong relationships with top tier news media and influencers

Ensure all Carrefour UAE external engagements are channeled through the function and aligned with Majid Al Futtaim communication policies

Manage spokespeople’s media and public speaking engagements to articulate the brand and company’s market and thought leadership and position favorably

Generates and disseminates content in written and multimedia formats accordingly to company policies and standards

Speedy and effective handling of issue and crisis situations in alignment with Retail and Holding Corporate Communications directives

Leverage metrics and analysis tools to measure and report results, traction and effectiveness of communications activities

Internal Alignment


Work in close coordination and alignment with communications partners at Majid Al Futtaim Retail’s Corporate Communications, Holding’s Corporate Communications as well as within the MarCom department of Carrefour UAE

Supports (senior) communications manager in executing and managing the communications function in the UAE to achieve organizational, business and brand goals.

Supports (senior) communications manager in developing and executing of all country-wide internal communication plans and engagements

Supporting company-wide and group-wide change communications

Work closely with Human Capital team to cascade communications on strategic initiatives

Executing internal communications activities across suite of channels and platforms where appropriate

Update colleagues internally with all key external public engagements and campaigns

Supports Country Manager with employee communications activities

Ensure regular alignment with Holding Internal Communications

Social Media & Digital Alignment


An integrated 360-degree communication agenda to strategically position the Carrefour brand in the UAE, create desired awareness and generate user advocacy

Leveraging social media and digital platforms, to develop story telling content digital assets for mobile first end users

Engaging new and existing audiences in ways that ultimately drives awareness, engagement, acquisition and retention of customers through branded content, story-telling and content syndication

Functional Relationships


Oversee the communications agency’s activities and build strong working relationship

Manage media monitoring and listening service providers to draw necessary insights and analytics

Provide activity and effectiveness metrics reports to line, functional and business leaders

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.


Definition of Success


Efficiently manage media opportunities, responding to media queries and increase Carrefour chance in getting positive coverage.

Keep track of department KPI and different communications pillars, and explore opportunities to achieve them.

Build strong relationships with media and influencers

Explore thought leadership opportunities for Carrefour spokespeople

Efficiently Manage internal communications platform (workplace)

Introduce creative PR ideas to keep the brand consistently in the news

Assist in planning and executing PR and communications campaign.

Assist in efficiently managing the PR agency

Monitor and report PR campaign and issues management.

Functional/Technical Competencies


Manage calendars (editorial, press conferences, events etc.)

Suggest innovative ideas in brainstorming sessions

Provide assistance organization and execution of different events

Draft and design different type of PR content (for example media announcements, newsletters and speeches)

Edit and proofread press releases, videos and presentations

Strong writing skills in Arabic and English

strong storytelling and dialogue skills with cross department colleagues and business leaders

Build and maintain long-term relations with media and stakeholders.

Examine and document media coverage and track relevant PR metrics

Maintain contact databases and mailing lists with updates

Personal Characteristics and Required Background:


Minimum Qualifications/education


Bachelor’s Degree in Communications, Public Relations of Marketing

Minimum experience


Minimum of 5 years relevant experience in communications and public relations

Relevant experience working with consumer / multinational companies or communications agency

Media journalism experience is added bonus





Ability to work well in a multicultural environment.

Good communication skills to engage and influence internal and external stakeholders

Strategic thinking and sound judgment with focus on impact and an ability to work effectively and succeed in a fast-paced working environment

Ability to track results and provide measurable success

Ability to take on new and creative ideas/concepts and carry them through to their conclusion.

Excellent people skills when dealing with all levels of stakeholders, including managing and advising business leadership.

Enthusiastic self-starter with well-developed administrative, organisational and self-management skills

Proficiency and ability to develop, critique and edit compelling communications content (English and Arabic writing is a must)

Understanding of media and stakeholder landscape

Understanding of communications best practice

Crisis and issues management

Strong media relations network

Understanding social and digital media communication principles

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