 Retaining key focus on business development, planning, implementing and coordinating sales activities to achieve sales and gross profit margins
 Locating and proposing potential business deals through prospecting, discovering and exploring opportunities, developing and negotiating contracts.
 Analyzing local market trends and competitor activity to identify business leads, developing and implementing creative local marketing channels and avenues for business growth.
 Managing staff performance in compliance with company policies and procedures, recruiting, managing, training and developing the sales team.

 Developed a strategy for achieving business goals and reaching the highest point of customer satisfaction across the FMCG vertical, contributed to execution of the commercial business plan, vetted strategic alliances, contracts and terms.
 Monitored sales collections and highlighted significant variances; analyzed trends over a period and recommended changes in the sales approach appropriately.
 Mentored the sales team on the sales process, managed outlet relations, customer grievances and contributed to performance and competency building initiatives.
 Managed corporate policies, legal requirements, procedures and instructions so the organization was better poised to handle the requirements of the evolving market.
 Developed and nurtured relationships with strategic partners, reinforced unique value propositions to the clients and met both individual and team targets proactively.
 Provided monthly/weekly reports and analysis of the evolution of the client base, tracked using quantitative, qualitative, customer satisfaction and KPIs defined in consultation with the management.
 Managed all aspects of the department, assumed responsibility for operations and strategy, oversaw performance, monitored the business reports and took strategic decisions on a daily basis.
 Demonstrated the highest level of personalized service to customers, tracked the quality of operations, and managed expectations of the owners and clients as needed.

 Built and developed intimate relationships across key accounts through constant monitoring of solutions to grow and support the business.
 Maintained direct contact with clients, negotiated terms of sales, coordinated logistics and economics of supply and resolved service issues if any.
 Resolved conflicts and mitigated complaints, settling disputes and grievances among customers to ensure smooth operational relationships.

Business Administration and Management