Pramodh Joel
Ecommerce Manager / Digital Marketing Specialist / Scrum MasterI am an experienced Shopify UX/UI developer and Digital Marketing professional with over 14 years of experience, who is proactive, adaptable, a Certified Scrum Master, and trained in ITIL. Additionally, I have skills in Product Designing, Digital Marketing, Web Development, and IT Management Analysis.
Last Resume Update | September 5, 2023 |
Address | Pondicherry, India |
pramodhjoel@gmail.com | |
Phone Number | +91970443722 |
Website | https://zollo.fr/ |
Experience
Head of Ecommerce
• Facilitating discussion, decision making and conflicts resolution across all teams.
• Identifying complex impediments and assisting the teams to deliver with a spirit of commitment.
• Increased e-commerce sales by 40% with minimal budget.
• Designed digital strategy combining owned, paid, social and e-commerce channels resulting in 60% engagement
• I have increased productivity by more than 30%
• Delivering within budget forecasts which includes adopting the most cost-effective way to boost online sales and accomplishing the company’s online sales targets.
• Writing, editing digital marketing copy and sending online promotions such as email newsletters.
• Ensuring User stories were 100% ordered, defined and ready to be worked on by the team.
• Ensuring all scrum activities were tracked, kept up-to-date and reported.
• Clearing and Optimization of Backlogs.
• Ensuring Business goals, scope and product domain are understood by the team.
• Evaluating and analyzed team’s risks, issue, and activity progress.
• Meeting Senior Management to discuss upcoming promotions and new products.
• Product designing and testing.
• Developing the company’s online marketing strategy.
• Planning future campaigns especially around significant dates or holidays of the year.
• Managing the team by providing guidance, instruction, feedback and performance reviews.
Ecommerce Manager / IT Manager
• Responsible for the development of the Shopify website, liquid programming(themes) and corresponding apps (elilhaam.com).
• Experience in working with a made in themes and Storefront API and other web analysis tools.
• Experience with implementing/debugging 3rd party Shopify apps as well as creating custom solutions if necessary.
• Executed all digital marketing, google Ads, brand building, etc. (YouTube, SEM, SEO, Display Networks), and social media Ads.
• Design and provide weekly, monthly reports to management on digital marketing campaigns, and assess against goals (ROI and KPIs).
• Performs Audience Insights, Campaign Planners and Creative Hub technologies to deliver to the right networks.
• Planning and Execute Customs conversion goals.
• Creating the landing pages and optimize it to the user.
• Good Skills in Liquid, Rubik’s and HTML to execute Email Marketing Campaign and API integration.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
WEB DEVELOPMENT & SEO: WWW.ELILHAAM.COM WEBSITE
• Experience with Shopify's theming system and Liquid Templates.
• Responsible for company website maintenance in terms of look & feel, health and availability.
• Determined optimal business logic implementations, applying and designing best design patterns using Python.
• Developed Python based API (RESTful Web Service) for the company’s website.
• Developed and designed e-mail marketing campaigns using HTML and CSS.
• Designed newsletters & articles for posting on social media.
• Worked with and developed Shopify Website for the Clients.
Education
BE ECE