DIVYA IGNATIUS MANICKAM                                                                     

Phone: +91– 9359264749

E-mail: divyamanickam1515@gmail.com

LinkedIn URL: www.linkedin.com/in/divya-manickam-563848235

Personal Details:

Date of Birth: 05.05.1997

Address: Powai, India

SUMMARY

• Results-driven marketing enthusiast with a strong grasp of Microsoft Office tools (Excel, Power Point, and Word) and expertise in B2B marketing and sales.
• Proven ability to conduct in-depth market research and analyze competitor landscapes to drive effective marketing strategies and increase brand awareness.
• Adept in cross-cultural communication and skilled in cultivating and maintaining lasting client relationships to position the organization as a trusted partner.
• Committed to personal growth and professional development, holding certifications in Inbound Social Media Strategy, Brand Management, and MS-CIT.
• Pursuing a Master's in Management Studies (Marketing) to further enhance marketing acumen and contribute to revenue growth and customer acquisition.

SKILL-SET

• Sales & Marketing
• Brand Management
• Brand Awareness Strategic Management
• Client Relationship Management
• Inbound Social Media Strategic management
• B2B Marketing & B2B Sales
• Cross-Cultural Communication

INTERNSHIP EXPERIENCE

Marketing & Communications - Intern @ Squaremeal Foods, India                                          July 2023 – Till Date

• Efficiently managing the restaurant's social media marketing efforts.
• Played a vital role in conceptualizing and developing creative ideas for reels and videos.
• Instrumental in collaborating and coordinating with the restaurant managers.
• Participating specifically in the project related to the new outlet's launch in Thane city.
• Overseeing the development and execution of all marketing strategies for the new launch.

Marketing Intern @ GENOM Biotech, India                                                                          May 2022 – June 2022

• Conducting extensive market research to understand the specific trends, needs, and preferences of the market.
• Accountable for competitor analysis, pricing strategies, and understanding the customer segments.
• Utilizing market research data to develop effective marketing strategies, safeguarding alignment with the organization's goals and objectives.
• Driving initiatives to increase brand awareness and visibility. Key role involvement in developing/executing promotional campaigns, events, and digital marketing strategies.
• Establishing & maintaining robust relationships with clients/potential customers, positioning the company as a trusted partner.
• Played a key role in conducting - presentations, meetings, and negotiations. Working closely with the sales team to align marketing strategies with sales objectives, contributing to revenue growth and customer acquisition.

TRAINING/CERTIFICATION/WORKSHOP 

• Certification in MS-CIT
• Analytical Instrumentation Training Certification
• Certification in Inbound Social Media Strategy
• Certification in Brand Management
• Workshop on Swing Trading Strategy (Stock Market)

EDUCATION

• Master in Management Studies (Marketing), Mumbai University, India - pursuing
• Master of Science, Pune University, India, 2020
• Bachelor of Science, Pune University, India, 2018