I am a full stack well rounded digital marketer with 11 years of experience marketing B2B and B2C companies in industries like Real Estate, Marketing services, Retail (Tesco), Fintech, IT (Tally Solutions India & UAE) & Edtech (Nas Academy UAE). My previous roles have allowed me to run successful paid campaigns. I have always prioritised organic discoverability for the companies I worked for. Brand awareness via social media is a skill that I have mastered. Gathering a good subscriber base and converting them into customers, have been my secret weapon. Reducing website drop--off with the help of onsite levers like conversational marketing and CRO, have always helped me drive results. I’ve tracked and gathered data & inferred solutions that have enabled me to improve the performance of my digital marketing campaigns over time.