As a highly skilled and creative marketing professional with a degree in my field, I have a track record of delivering results through innovative and strategic thinking. I am constantly seeking out new tools and techniques to enhance my ability to engage audiences and drive demand, while also maintaining a strong focus on ROI.

My exceptional communication and decision-making skills, combined with my ability to manage multiple deadlines with organization and attention to detail, make me a valuable asset to any team. I am a customer-focused, dynamic individual with a passion for bringing brands and products to life through the development of market-leading marketing strategies that leverages tactical, creative, and commercial strategies to deliver innovation, excellent customer experiences, and increased sales.

I have gained a wealth of experience working across a variety of industries in the UK and Europe, both within an agency setting and within established organizations in the UAE region. My adaptability and multicultural understanding allow me to bring a global perspective to my work.

CORE COMPETENCIES

·       Marketing Analytics

·       Brand Management

·       Product Marketing

·       Online Marketing ·       Omnichannel Marketing

·       Process Optimization

·       Competitor Analysis

·       Social Media Marketing

·       Business/Consumer Insight ·       Digital Advertising Campaigns

·       Stakeholder Management

·       Project Management

·       Teamwork

TECHNICAL EXPERTISE

Google Analytics, Google Ads, LinkedIn Campaign Manager, Google Suite, Graphic Design, Mac OSX, Microsoft OS, Adobe Creative Suite, WordPress, Wix, Web Design, Corel Draw, Office 365, Dropbox, Slack, GoToMeeting, Hootsuite, Sprout Social, MailChimp, Canva, Bloomberg Terminal, Trello, R Studio, SPSS.

PROFESSIONAL EXPERIENCE

PR & DIGITAL MARKETING MANAGER | THESAY INVESTMENTS | OCT 20 - PRESENT

• Led global corporate communications for SAY Investments across all verticals
• Managed brand reputation, leadership communications, public relations, crisis management, and corporate brand management
• Built and managed company's social media profiles and presence on platforms such as LinkedIn, Instagram, Facebook, and Twitter
• Planned and executed comprehensive digital marketing campaigns including SEO/SEM, marketing database management, email marketing, and social media advertising
• Designed and oversaw all aspects of digital marketing department, including marketing database, email campaigns, and online advertising
• Conceptualized and developed new brands under parent company in multiple industries and collaborated with internal teams to create new corporate websites
• Responsible for repositioning and refreshing brand identity for group and its entities
• Drove internal and external communication, digital communication, and corporate brand management across developed and emerging markets

Key Achievements-

• Widely recognized theSAY brand in GCC, Africa, and CIS regions
• Effectively rebranded 4 businesses under THESAY with new websites and company brand assets
• Quickly maximized online social media presence on all platforms, achieving key ROIs and KPIs
• Successfully delivered multiple online advertising campaigns based on business goals
• Achieved 200% increase in brand awareness through organic followers on LinkedIn and Instagram
• Created new umbrella brand "WELLNESAY," including concept development, marketing strategy, and design of all brand assets.

RESEARCH EXECUTIVE | THE BLINC PARTNERSHIP | FEB 19 – SEPT 20

• Worked with managers and directors to code online surveys, predictive markets and dial tests prior to launch.
• Developed strong relationships across the marketing and insight teams at BBC, UKTV, automotive brands, Nestle, Channel 4 and Sky.
• Processed data and transformed findings into compelling and actionable insights to deliver business recommendations.
• Running major qualitative projects as Dial technician for ad testing (online and live dials) using Dial Smith.
• Produced code frames to decode open ended/ verbatim answers for qualitative analysis.
• Managed company’s survey, dial line database and produced benchmarks for the Media & Automotive industry.
• Spearheaded the development of programmatic solutions and process optimization for repetitive data analysis tasks.
• Carried out project and client management duties to ensure that projects are delivered on-time and on-budget.
• Extensive experience of using social media analytics tools and other functions to kick start company’s online presence.

Key Achievements-

• Undertaking the sample management responsibilities to reduce turnaround on procuring target audience for all projects.
• Effectively building a standardised reporting style for similar research objectives.
• Attention to detail and accuracy (overseeing the production and delivery of quality reports at all times)
• Good team working skills and adapting to work without supervision on specific projects.
• Drawing the company’s social media plans to revamp the website and social platforms.

INTERNSHIPS & COMPANY PROJECTS

• BIOCON - Drafted a business growth plan to increase the brand’s market share ($500 Million to $1 Billion) for (BASALOG) insulin brand.
• PHILLIPS - Identified different markets, barriers to purchase and mapped out a product specific sales strategy that was for specific markets. Resulted in increased market penetration for personal care product portfolio by 50%.
• YUM! BRANDS - Drafting various initiatives to increase employability of differently abled individuals.
• APOLLO TYRES - creating and introducing the brand of Vredestein Ultra High-performance tyres to the Indian luxury car market successfully by doing primary market intelligence from frontline retailers and customer preferences.

EDUCATION

Master of Science: Marketing

Queens University Belfast | 2017 – 2018

Grade – 2:1 (Commendation)

• Award – Degree Plus/ Future Ready Award

B.B.A (Hons) & MBA Programme Marketing and Sales Management

O.P Jindal Global University, India | 2013 - 2017                      

CERTIFICATIONS

Google Analytics (Beginners & Advanced)

Bloomberg Market Concepts – Bloomberg LP

SEO for Social Media – LinkedIn Learning

Artificial Intelligence in Marketing – HubSpot