00971 56 7480952 [email protected]
Personal Information
▪ Nationality: Moldovan
▪ Date of Birth: October 12, 1985
▪ Marital Status: Married
▪ Visa Status: Husband Visa
▪ Valid UAE Driving License
Summary
Certified Brand Manager, Digital Marketing and Human Resources specialist, with over a decade of
proven experience including Marketing and Branding as well as PR, Event Management and HR
support, across various industries such as Healthcare, Media & Entertainment, Retail and Non-Profit
Organizations, managing and coordinating special projects with a high degree of efficiency and strong
ability to work effectively under pressure in order to meet tight deadlines.
Key Professional Qualifications & Skills
▪ Outgoing and energetic with strong communication and interpersonal skills, with an ability to
communicate effectively at all levels
▪ Demonstrate exceptional organizational and time management skills.
▪ Ability to work well within a team, handle multiple tasks and identify and swiftly solve problems.
▪ Strong computer proficiency skills that include managing information in large & complex databases
▪ Creative and innovative in successful project planning,
▪ Ability to lead and motivate a team
▪ Extremely committed and hard working
▪ Ability to determine budgets and allocate resources
Education
2004-2008 : License Degree, International Relations Affairs– Institute of International Relations of
Moldova
1992-2004 : Baccalaureate Sciences
2007 : Students Exchange Program, USA, Alabama
Project Management and Training
▪ April 2019 : Advanced Digital Marketing & Google Specialist Certificate
▪ February 2016: Certified Brand Manager, Dubai, UAE
▪ January 2016: Presentation Etiquette, Dubai, UAE
Ana Perdivar
▪ October 2015: Prepared and Conducted the “Impactful Communication Skills” presentation to 140 attendees at the MENA Annual Sales and Marketing Conference, St. Petersburg, Russia
▪ August 2015: Effective Leadership Training for first line managers, Dubai UAE
▪ October 2014 – Effective project management
▪ October 2014 – Impactful presentation skills
▪ February 2012 - Supervisor for success training
Employment History
April 2017- Present : Regional HR & Brand Communications Manager- AFMET Region, Lavasta Pharma FZ-LLC, Dubai, UAE.
Duties and Responsibilities include:
▪ Responsible for integrating HR function within the overall business operating strategy.
▪ Supporting the region with recruitment, resourcing & development, training programs, performance management, employee welfare and administration.
▪ Serve as a link between management and employees by handling questions, interpreting and administering contracts and helping resolve work-related problems.
▪ Building, maintaining and revising HR & company’s handbook, policies and procedures and regularly update them as per the UAE Labor Law.
▪ Maintain historical human resource records by designing a filing and retrieval system; keeping past and current records.
▪ Conducting annual salary surveys.
▪ Plan and conduct new employee orientation to foster positive attitude toward organizational objectives.
▪ Conduct exit interviews to identify reasons for employee termination.
▪ Develop communications initiatives for delivery of corporate culture and business strategy and communications objectives throughout the organization.
▪ Develop internal publications such as newsletters, press releases, email announcements, planned publications, on-line, special projects and assignments.
▪ Accountable for the HR & Brand communications budget.
▪ Responsible for PR, marketing activities, social media, internal and external communications for the company and its brands.
▪ Manage all media relations and maximize media opportunities.
▪ Responsible for change management communications.
▪ Create and launch product to the public through social media campaigns.
▪ Report to the Company President & Shareholder.
February 2014- March 2017: Regional Brand Communications Manager, Middle East & North Africa, Aspen Healthcare FZ LLC, Dubai, UAE.
Duties and Responsibilities include:
▪ Coordinated execution of email broadcast campaigns, public relations, field promotions, customer communications and other marketing plans.
▪ Represented company in different branding activities – Corporate events, trade shows, marketing conferences and industrial meetings.
▪ Coordinated and integrate various marketing and communication activities.
▪ Directed the planning and execution of all the major corporate events; International Congress participation, Regional standalone meetings, Kick off meetings, Advisory Boards, Cycle meetings, CME (continuous medical educational meetings), Trainings and Workshops.
▪ Worked directly with in-house team and vendors to design and produce all marketing materials.
▪ Composed and distribute various promotional material and news release to generate media attention, facilitated the accurate and timely writing, editing, and preparation of final copy from draft to distribution on key projects, e.g. journals/ magazines/ reports/ articles.
▪ Built and maintained key relationships with internal and external stakeholders.
▪ Worked in a team environment to effectively represent the organization's vision/ mission.
2010 - 2013: Assistant Store Manager, Bobbi Brown, Al Tayer Group, Dubai, UAE.
Duties and Responsibilities:
▪ Responsible for meeting sales goals and overall quality of service.
▪ Monitored the monthly stock receiving and transfers.
▪ Prepared the monthly trackers and the weekly / monthly reports.
▪ Managed and increased the effectiveness and efficiency of Support Services (HR, IT and Finance).
▪ Organized and managed the new product launches and events.
2008 – 2010: Brand Manager, AQUARELLE (First glossy magazine for women in Moldova), Chisinau, Republic of Moldova
Duties and Responsibilities:
▪ Analyzed the brand and current strategy and highlighting areas of weaknesses or conflicting messages with other existing magazines.
▪ Sourced suppliers and products that fit with the context of the magazine.
▪ Worked closely with all parts of the agency to ensure commercial goals of the brand are met.
▪ Developed and sustained strong working relationships with all stakeholders.
▪ Presented the magazine strategy to directors and sales and marketing teams at internal meetings and conferences.
▪ Discussed the projects, advertising and articles of the month.
▪ Developed and proposed a list of new services for our subscribers and clients
LANGUAGE SKILLS
o Romanian : Native Language
o English : Fluent written & spoken
o Russian : Fluent written & spoken
References available upon request.