• Annual Marketing Planning MENA B2B and B2C, Brand Positioning , Campaign Planning and Analysis, Budget Management & Tracking, and Communication Strategies (Bridgestone, Firestone, Lassa, Dayton)
- Bridgestone Peace of Mind Regional Campaign Activation 2015
- Retail Tyre and Auto Care Shop Marketing Operations in UAE, Oman and Qatar 2015-2016
- Way To Dealer and Way To Fleet Programs Roll-Out to Distributors and Retail Partners 2017-2018

• Spearheaded Regional Special Projects for Digital such as Website Development , SEO, SEM, Social Media , PR, Events, Digital Asset Management Portal and Campaign Manager Software
- Digital Asset Portal BRIVE www.bdrive-mea.com 2018
- Bridgestone HANDS CAMPAIGN Launch & Activation on MBC (TV, Radio & Digital) 2016-2017
- Bridgestone and MBC App Co-Branding Synergy 2016-2017
- Bridgestone, Firestone and First Stop MEA Website Optimization 2017 (English and Arabic)
• In-House Events Management Role -Planning of Product Launch Events, Distributor Conference, Trade Exhibitions, Sales Incentive Trips abroad, Head Office and Factory Visits, Training, and CSR Campaign
- Turanza T005 Passenger Tyre Product Launch Event in St. Petersburg, Russia 2018
- R248 Super Truck Tyre Product Launch in Riyadh, Dammam and Jeddah KSA 2018
- 10 First Stop Store Construction and Launch Inauguration Events in UAE, Oman and Qatar 2015-2017
- MBC Driven TV Sponsorship, Produced TV Content Series in

• Product Development, Brand management, Retail Marketing Strategy , PR & Media , Event Management, Visual Display, Sales and Business Development of George Kordahi Perfumes , Western Valley and AAQ
- George Kordahi Perfume Launch Event at Grand Muscat Mall 2014
• Organized trade exhibition travel documentation, logistics and meetings
- TFWA World Exhibition Conference in Cannes, France in 2015
• Managed over-all Marketing Communications strategy, Digital ( Website, Google Analytics) and Social Media Content
• Organized Production and Logistics of Visual Animation Retail Sell-Out Mall Displays
- Debenhams , WAFI Mall, Dubai Mall, Mall of the Emirates, and Mirdiff City Centre

• Local Marketing and Brand Communications through PR & Media Strategy, Social Media, Digital and Traditional Lead Generation Tactics, and CRM for Jaguar New Cars, Approved Used Cars, After Sales Service, Parts and Accessories
-Jaguar XJ MY2012 Launch
- Jaguar F Pace Launch 2013
- PR campaign roll out for Jaguar and Suzuki from November 2012 - October 2013 which resulted in a drastic increase in car sales continuos for a period of 6 months
• Enforced brand integrity and usage guidelines aligned with Principal’s global marketing objectives and targets (Jaguar Land Rover and Suzuki Japan)
-Jaguar Sitra Showroom Re-Launch 2013
-Re-branding of Jaguar Bahrain Website, Facebook and Twitter Accounts
• Event management and other Cross-marketing strategies
-Jaguar XJ, Xf and XK Exhibit at Bahrain Boat Show 2012 in Amwaj Islands
- Jaguar PR Campaign 2012-2013

• Custodian of Apple Retail Brand and CI Guidelines for Authorized premium Seller Store, in-store merchandising and product price display cards at all iMachines stores in KSA and Bahrain
-Achieved SBU business targets for iMachines (Apple Authorized Premium Reseller and Service Provider in Bahrain and KSA
• Handled marketing and product campaign management for iPhones, iPads, Macbooks, iMacs and monthly reporting to Apple HQ USA.
Retail Project Manager for iMachines store construction and launch event at Bahrain City Centre
- Retail Store Construction and Launch Events in Bahrain (2) and KSA (1)
- Event Management for iMachines Store Launch and Opening at Bahrain City Center in 2012 including Government and VIP Guests invitations
• Managed Social Media platforms for iMachines, Vespa and Aprilia , including creative marketing content

• Marketing Communications Local Strategy ATL, BTL, Visual Animation for the following luxury brands: Carolina Herrera, Dolce & Gabbana, Chopard, Ferrari, Lacoste, BOSS, Hugo, D&G, Commes des Garcons, Victoria’s Secret, Versace, Moschino, Loewe, Cartier, St. Dupont, Jimmy Choo, Burberry, Van Cleef & Arpels, Mont Blanc, Paul Smith, Banana Republic, Lanvin, Bulgari, Guess, Lolita Lempicka, Tous, J. del Pozo, Swarovski, Fossil, DKNY, Diesel, Givenchy, Samsonite ; Cosmetics PUPA, Max Factor and Shiseido)
• Accountable for P&L and Retail Marketing strategy for 11 Al Hawaj Retail Showrooms
• Construction Supervision and Launch Event Management for Retail Store Projects– Givenchy, Al Hawaj Shop, Samsonite, Zumorrod and Swarovski.
• Sales Support and In-Charge for logistics, displays and visuals for Major Launch Events and Trade Exhibitions at Hotels and Bahrain Exhibition Center:
- Jewellery Arabia 2007-2011
- Al Hawaj Super Sale ( Bi-Annual Event) 2007 - 2011
- Chopard Happy Spirit, Charriol , Moschino Glamour, Ferrari Uomo,, J. Del Pozo Arabian Nights, BCC Al Hawaj Shop Opening and Versace Vanitas

Specialization on the Degree is on Advertising and Mass Communications