• Conceptualise & execute organisation’s communication strategies
• Manage media relations & maximise media opportunities
• Coordinating with several business unit heads for creating internal communications like newsletters, announcements etc
• Develop compelling content concepts - written & visual - to achieve communication objectives
• Maintain websites & social media handles of the company
• Design & create marketing collaterals like Brochures, Coffee Table Books, Pre-qualification documents & Corporate videos
• Monitor the impact of communications activities by analysing websites, social media & survey matrix
• Manage relationship with agencies and vendors to get high quality & cost effective support

• Assisted the Group Head of Corporate Communications in implementing corporate reputation programs
• Supported organisational marketing & communication priorities across levels
• Coordinated with media and senior management for media interactions
• Handled the communication response to crisis situations which affect the company’s perception & reputation
• Ensured support to the Marketing team for all marketing initiatives
• Developed strong editorial content
• Supported the development of internal communications strategy in conjunction with Group strategy

• Single handedly managed the newly introduced corporate communications department in the organisation
• Drafted and handled all communication-related activities for media, stakeholders etc
• Developed and designed several marketing collaterals - brochures, newsletters, presentations, stationary etc
• Ensured communication messages are consistent across all mediums and for different departments of the organisation
• Planned and implemented various corporate events.

• Disseminated press releases to media, resulted in garnering media coverage consistently.
• Conducted Brand survey
• Managed internal communications

Managed Public Relations activities for:
• Aviation : Etihad Airways
- Invited and managed media for the company’s announcement of bollywood actress Katrina Kaif as its brand ambassador
- Liased with media to get media mileage for various offerings of the second largest airline of the UAE

• Shipping & Logistics : DP World
- Coordinator for the launch of India’s first international container trans-shipment terminal inaugurated by the then Honorable’ Prime Minister of India - Dr. Manmohan Singh at Vallarpadam island, Kochi, India
- Interacted with media and built relations for developing stories for the organisation and for the spokesperson, portraying him as an industry expert
• Tourism : Tourism Australia
- Single handedly planned and managed media for the client’s IMHP (International Media Hosting Program) initiative
- Successfully led the entire media schedule (shortlisting media, planning itinerary, following-up with authorities for getting all necessary permissions, coordinating with Australian coordinators throughout the trip) and garnered positive media coverage in all leading mainline & regionals publications,
leading television news channels & daily soaps
- Managed media in India during crisis (racial attacks) in Australia

• Electronics : Sony PlayStation
- Liased with tech-media and the client representative for product review coverage
- Delivered maximum media coverage for new products offerings from Sony PlayStation
- Conducted visits to media houses to explain the products and generate feature stories for the products

Managed Public Relations activities for: IIPM, Framebox Institute, Sagem Mobiles, Asus Technologies and @Home homeware

• Assisted the Account Manager in all Public relation activities like creating and updating media list, coordinating with photographers for product photoshoots and conducting media visits to build relations

• Appreciated by client for garnering maximum media coverage for one of its mega initiatives of organising animation classes for aspirants in different parts of Maharashtra, India

Specialization in Public Relations

Specialization in Advertising