Roopavathi Yada
E-commerce Sr AnalaystCURRICULUM VITAE
Roopavathi Yada
EMAIL: yada.roopavathi9@gmail.com
Mobile: +971-52-505-7889
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Summary
Digital Marketing Professional with 12+ years of experience in various capabilities.
A self-motivated, responsive, professional and dedicated to customer success with passion for the Internet domain and use of technology to solve business problems. Have Experience working with Google analytics, targeting and optimization platforms. Solid understanding of internet architecture.
Exceptionnel organizational, presentation, and communication skills – verbal and written. Have demonstrated ability to learn quickly, be a team player, and manage change effectively.
Strengths & Capabilities
Work assessment ability.
Clear focus and confidence towards commitments on targeted works and its deliverables.
Habituated to work in network / groups.
Deep involvement in the office work and ideally suits to any organization.
Work loading initiative & developed team spirit and collectiveness.
Good communication skills.
Learned inheritance discipline from the management.
Soft approach character.
Educational Qualification
Master in Business Administration [MBA] (Marketing/HR) from Osmania University passed in the year of 2007 June.
Bachelor in Computer Science [BSc] from Kakatiya University passed in the year of 2005.
Board of Intermediate passed in the year of 2002.
S.S.C from Baby Moon High School, Passed in the year of 2000
Certifications
1. Google AdWords (Search & Display)
2. Google Analytics
3. Google Shopping
4. Google Video Advertising
5. Bing Advertising
6. Mobile Sites
Tools Exposure
Search Engine Marketing: Google AdWords, Yahoo Gemini, Bing AdCenter
Web Analytics: Google Analytics
CRM: Zoho, Wrike
Content Management: WordPress, Magento
General: Word, PowerPoint, Excel, SEMRush.com. Spyfu.com, Hootsuite.com
Experience
Working for NetElixir as Sr Analyst: Nov 2015 – Aug 2017
Responsibilities: Paid Marketing
Managing Paid search accounts of Global Online Retailers (including Fortune 500 ones) of multiple categories including Electronics, B2B Merchandise, Jeweler, Toys, Special Equipments, Industrial equipments, Clothing, etc.
Managing Paid Search accounts more than $150k per month.
Monitoring campaign performance, keyword leverage by keyword optimization, keyword diagnosis & work towards improving its impression share.
Analyzing & optimizing key performance metrics, competitor analysis and auction insights.
Managing Search, Dynamic Search Ads, Remarketing Audiences, Shopping Campaigns, Display, Email marketing.
Identifying new opportunities & led strategy development initiatives for clients thereby helping in increasing revenues.
Analyzing and interpreted customer response and sales data to evaluate the effectiveness of the strategies/campaigns.
Suggesting improvements for client’s advertising campaigns based on in-depth analysis.
Conducting Weekly, Bi-Weekly & Monthly Calls to report the performance, account highlights and low-lights promptly.
Conduct in-person meetings with the clients for Quarter & Half –Yearly reviews.
Manage a team of Analysts, Associates, Interns to ensure high performance marketing
Proficient in Search Marketing platforms like Google Ads, Bing Ads & Yahoo Gemini
Proficient in web analytics tools like Google Analytics, Omniture
Provide training in search marketing strategies and tools
Give training to Interns & New Joinee.
Identify new streams of revenue generation for the clients and up-sell additional services
Worked for LAD Solutions as Sr.Search Engine Marketing Manager: June 2009 – Oct 2015
Responsibilities: Paid Marketing Campaigns – PPC
Handled various channels PPC, SEO, Email Marketing, Social Media Marketing and Display Advertising of digital marketing
Expert in Google Adwords, Yahoo Marketing Solutions & Bing Adcenter.
Build Strategies and managed PPC campaigns
Developed strategies to setup the PPC campaigns
Written Ad copies for the campaigns
Worked on the landing pages optimization
Day-to-day monitoring of the PPC campaigns
Worked with various formats of banners for display advertising in PPC
Review and work on the competitors analysis
Build remarketing campaigns and managing the same
Optimization of Campaigns.
Bid Optimization.
Keyword Optimization
Landing Page optimization
Settings optimization
Link analytics with AdWords account
Revamping PPC campaigns for brands of the company.
Expert in working with Adwords Editor and Bing Desktop Tool.
Expert in Google Analytics.
Expert in Google Merchant center
Google Base / Merchant Center
Expert in advertising in 2 Tier Advertising Sites.
Advertising in various Social Networking Sites.
Expert in various types of PPC Paid 3rd party sites i.e. Wordstream / Marine Software.
Expert in Adroll
Monitor the work of the team.
Give proper suggestions to client for improvement of account performance in terms
of Budget, settings, keywords, ad copies, etc
Conducted Meeting on regular basis with team to discuss about various Pay Per Click
Strategies.
Have decent knowledge in creating new Web pages using WordPress.com
Worked for Venky’s.com website.
Have decent knowledge in creating new category pages & products addition using Magento.com
Worked for Ggdiscount.com website
Worked as Senior Campaign Manager & Team Lead from April 2007 – May 2009
RESC SPORTSKIDS.COM: - Sportskids.com is the premier sports site for kids and their families! Company has outstanding content. In Sportskids.com superstore, we sell almost everything. We have nearly 1,50,000+ products, including Sporting Goods, Apparels, Video Games, Books, Videos, Licensed Goods, Furnishings, Room Decorations and Specially Sports Item. We advertise in Google, Yahoo, and MSN Search Engines.
Responsibilities & Expertise: Paid Marketing Campaigns – PPC
Expert in Google Adwords & Having Excellent Knowledge in MSN, YAHOO
( Overture ).
Optimize the Campaigns for Search Engines like Google, Yahoo & MSN.
Generating base keywords which convert to sales from Adwords selector tools like
Inventory Overture, Google keyword Selector Tool & Ask.com.
Basing on certain constraints allocate Budget ( Monthly/Daily ).
Also write Text Ads, Image Ads, Content Ads & Mobile Ads.
Use a variety of ROI and Bid Management Tools to ensure that we get optimal
Placement and to ensure that our Bids are as narrow as possible.
Analyzing the best performing landing page by doing landing page testing.
Competitor Analysis with Weekly & Monthly Growth Structure of the Accounts.
Maintaining Omniture Tool for Bid Changes, writing Ads, Analysis & for
Generating various reports.
Good knowledge at working in Site Catalyst & Search Center with Omniture.
Lead and orient the team to boost the campaign performance.
Good Communication & Presentation Skills.
Excellent Analytical Skills with MS Word, Excel.
ACHIEVEMENTS:
1. Initiated a tracking tool design and implementation by coordinating along with our technical department.
I) SEO & PPC Tracking Tool
II) Virtual Project Manager Tool
2. For the year 2008- Our PPC Team of 5 were the best performing among all the Marketing Teams who also received very decent amount as annual bonus.
Personal Profile
Father’s Name : Y.N.Mutheswar Rao
Date of Birth : 01-01-1985
Marital Status : Married
Languages Known : English, Hindi and Telugu
Permanent Address
: Royal Breeze, Ras Al Khaimah, UAE
Declaration
I here by declare that all the above-mentioned information is the latest and true to the best of my knowledge.
Date:
Place: Dubai. ( Roopavathi.Y )
Last Resume Update | May 6, 2019 |
Address | Ras Al Khaimah, United Arab Emirates |
yada.roopavathi9@gmail.com | |
Phone Number | 52-505-7889 |