Conducted customer research programs to understand consumer behavior and feedback. Web, mobile and online solutions were made to gather and act on information in order to make better decisions.

To liaise with media agency partners in briefing, developing and executing ATL activities like newspaper ads, catalogs, radio promotions to enhance brand awareness within targeted markets.

To devise BTL marketing activities in the stores relating to TVs, Mobiles, Laptops/Tablets, Accessories with brands like Sony, Samsung, LG, Panasonic, Toshiba, Philips, Hisense, etc.

Responsible to get leading retail banks in UAE to tie-up with Sharaf DG to deliver superior customer benefits and for mutual benefit.

Work closely with the graphic design team to get the artworks designed, adapted and implemented for the Marketing collateral.

Lead the Sharaf DG Gift Card launch in UAE and all other regions, in designing the artwork, implementation across all stores of UAE and lower Gulf countries.

Manage promoters and MC's in events like Gitex Shoppers every year. Ensure offers are communicated and announced effectively at the venue.

To assist in Social Media planning and execution, recommendation of all media opportunities for promoting product category.

To get the outdoor branding booked and installed on time for each campaign.

To plan and execute company’s participation in nationwide exhibitions for brand and product promotion, conceive and implement product display & marketing programs and follow up on new leads & referrals resulting from the field activity.

To identify new product development opportunities and manage & support cross functional teams for new products introduction into the market.

Responsible to get products displayed and photographed to be used in the Marketing collateral.

Analyze the sales versus customer footfall in the showrooms and present the data to the management for necessary action.

Company vehicles to get branded with the company's logo and the message for customers.

BBA (Hons.) with majors in Marketing