Collaborating with top pharmaceutical clients across the globe to define critical business questions (CBQs) and leverage social media analytics to solve them  Conducting competitive intelligence to understand the competitor space of digital campaigns, social presence, brand positioning and website comprehensiveness  Tracking, identification and profiling of key opinion leaders and social advocates from across the web  Creating business proposals and teasers for outlining key capabilities and methodologies of the social media offerings  Providing insights and actionable recommendations to clients to understand brand perceptions, patients’ concerns, track brand SWOT, switchover trends and brand messaging  Creating and managing an innovative in-house business development tool  Assisted Nexxus social Pharmacovigilance team with many of the top pharmaceutical clients across the globe